Generating e-commerce traffic: The best techniques

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With increasingly strong competition on the internet, updates to operating systems (iOS, Android) and search engines, or the arrival of artificial intelligence (AI), generating e-commerce traffic is becoming increasingly complex for most e-commerce sites.

In addition to learning about the latest trends and best practices, many techniques, if well mastered and applied, can allow you to quickly generate and, above all, maintain traffic on your e-commerce.

These include, for example, remarketing, setting up hyper-personalized campaigns australia telegram data 3 million and promotions, creating multi-channel marketing automation scenarios or even implementing the right system (communication, marketing, etc.) between your physical store and your e-commerce.

Feeling lost? Don't panic, in this article we present the best techniques to generate traffic, with concrete examples that can be activated quickly!

Table of Contents
Some reminders on the factors generating traffic for your e-commerce site
1. Optimize your site’s SEO to capture the attention of search engines
2. Create hyper-personalized campaigns
3. Le marketing automation multicanal
4. Connect your physical store to a marketing system
5. Ensure consistency of the offer across all channels
6. Partner with influencers to generate traffic
7. Use remarketing to retain your visitors
8. Maintain active social networks
Some reminders on the factors generating traffic for your e-commerce site
Before revealing the best techniques for generating traffic to your site, let's quickly review best practices and the different factors that can influence online traffic.

First of all, it is worth remembering that the term traffic is actually very general and includes several types and sources of traffic. Indeed, the traffic of an e-commerce site is divided into several categories, each with its own specificities and acquisition strategies:

Organic traffic : the first type of traffic is the so-called organic traffic. The latter is generated by search engines and is partly based on your natural referencing (SEO). Longer to implement and more demanding (writing articles, content, optimizing sales pages and keywords, etc.), organic traffic constitutes, once well established, an unrivaled source of leads.
Paid traffic : Conversely, paid traffic, from advertising campaigns (SEA), offers faster results, of course, but requires the establishment of a dedicated budget (sometimes substantial) as well as dynamic management to be profitable.
Then, beyond these two different types of traffic, there are also other subcategories of traffic. First, direct traffic , which includes visitors who access your site by directly entering its URL or using tabs/favorites. Then comes traffic from social networks and referral traffic , which come from links on other sites and which refer to your landing page or a specific page of your e-commerce.

Note that these different sources, although distinct, are complementary and must be integrated into a coherent strategy to generate continuous traffic! This involves content marketing (social networks, influencers, etc.), SEO (articles, newsletters, blogs, etc.) or even remarketing and automation strategies.

Now let’s look at the best techniques to implement to boost your traffic!