Top 6 Best Mailchimp Alternatives
Posted: Thu Dec 26, 2024 6:11 am
If emailing remains one of the most relevant acquisition channels even today, choosing the right emailing software according to the size and type of activity of your company has become a complex task as the choices are numerous. Between the features offered, customer support, packages and prices or even ease of use, many criteria must be taken into account.
Mailchimp is one of the pioneering software in emailing and marketing automation. Despite everything, and given the rapid development of the market in recent years, many alternatives to Mailchimp have emerged australia telegram phone number list Cheaper, more complete, more efficient or even multilingual, these alternatives offer new value propositions that are more adapted to the needs of each company.
To see things more clearly and help you as best we can, we present in this article our top 6 of the best alternatives to Mailchimp , their advantages and disadvantages, as well as a breakdown of the prices and packages offered.
Table of Contents
Mailchimp – an effective tool…but limited!
Here is the selection of the 6 best alternatives to Mailchimp
ActiveTrail
2. Mailjet
3. Sendgrid
4. MailerLite
5. Blowgun
6. Hubspot
Conclusion on Mailchimp alternatives
Mailchimp – an effective tool…but limited!
Before going into detail on our top 6 alternatives to Mailchimp, let's briefly review the success factors of the flagship emailing software, as well as its limitations.
Founded in 2001 in Atlanta, Mailchimp quickly established itself as the reference solution in terms of emailing. The software stood out in particular by offering a simple, intuitive interface and rather generalist functionalities, in order to primarily address small businesses and freelancers starting out in email marketing. A factor that is certainly differentiating and which has allowed the solution to flourish, but which, faced with the rise of digital and " data marketing ", has gradually shown its limits.
Indeed, Mailchimp software presents several constraints, especially for French-speaking and growing companies. First of all, since most customers are located in the United States, the platform itself is only available in English , as is its support service. This can make campaign management more complex for some users, especially if you are new to emailing and do not yet master all the terms or English.
Second, the solution can quickly become expensive if you have a large contact base. If the free offer only covers the first month, the costs increase significantly as soon as the database expands. For example, sending a monthly newsletter to 5,000 contacts will cost you €91 per month after the first free month, and this price will climb to €407 for 50,000 contacts. All for a plan with basic and relatively limited features. Finally, Mailchimp's automation features are also rather limited when you want to set up advanced marketing strategies. Although it is possible to configure simple campaigns and set up automation systems, the tool lacks more complex features (integrations, multichannels, segmentation options, additional channels, etc.).
Mailchimp is therefore better suited to small businesses or beginners (bloggers/content creators, etc.) with basic automation needs.
Let’s now take a look at the different alternatives to Mailchimp on the email software market.
Here is the selection of the 6 best alternatives to Mailchimp
We compared the basic plans of each of the Mailchimp alternatives with their sending and contact limits:
Mailchimp is one of the pioneering software in emailing and marketing automation. Despite everything, and given the rapid development of the market in recent years, many alternatives to Mailchimp have emerged australia telegram phone number list Cheaper, more complete, more efficient or even multilingual, these alternatives offer new value propositions that are more adapted to the needs of each company.
To see things more clearly and help you as best we can, we present in this article our top 6 of the best alternatives to Mailchimp , their advantages and disadvantages, as well as a breakdown of the prices and packages offered.
Table of Contents
Mailchimp – an effective tool…but limited!
Here is the selection of the 6 best alternatives to Mailchimp
ActiveTrail
2. Mailjet
3. Sendgrid
4. MailerLite
5. Blowgun
6. Hubspot
Conclusion on Mailchimp alternatives
Mailchimp – an effective tool…but limited!
Before going into detail on our top 6 alternatives to Mailchimp, let's briefly review the success factors of the flagship emailing software, as well as its limitations.
Founded in 2001 in Atlanta, Mailchimp quickly established itself as the reference solution in terms of emailing. The software stood out in particular by offering a simple, intuitive interface and rather generalist functionalities, in order to primarily address small businesses and freelancers starting out in email marketing. A factor that is certainly differentiating and which has allowed the solution to flourish, but which, faced with the rise of digital and " data marketing ", has gradually shown its limits.
Indeed, Mailchimp software presents several constraints, especially for French-speaking and growing companies. First of all, since most customers are located in the United States, the platform itself is only available in English , as is its support service. This can make campaign management more complex for some users, especially if you are new to emailing and do not yet master all the terms or English.
Second, the solution can quickly become expensive if you have a large contact base. If the free offer only covers the first month, the costs increase significantly as soon as the database expands. For example, sending a monthly newsletter to 5,000 contacts will cost you €91 per month after the first free month, and this price will climb to €407 for 50,000 contacts. All for a plan with basic and relatively limited features. Finally, Mailchimp's automation features are also rather limited when you want to set up advanced marketing strategies. Although it is possible to configure simple campaigns and set up automation systems, the tool lacks more complex features (integrations, multichannels, segmentation options, additional channels, etc.).
Mailchimp is therefore better suited to small businesses or beginners (bloggers/content creators, etc.) with basic automation needs.
Let’s now take a look at the different alternatives to Mailchimp on the email software market.
Here is the selection of the 6 best alternatives to Mailchimp
We compared the basic plans of each of the Mailchimp alternatives with their sending and contact limits: