DMARC changes for 2025
Posted: Thu Dec 26, 2024 6:26 am
If you don't, you won't reach your recipients' inbox.
Since February 1, 2024, there have been major changes regarding email sending to Gmail and Yahoo mailboxes.
Google in collaboration with Yahoo announces a major change that will directly affect your emailing activity.
The official reason: Google wants to make the recipient's Gmail box a more reliable and secure space, and above all free from spam and phishing, and will therefore impose new important requirements.
The change has been in effect since February 1, 2024, so it is very important to adjust and update your accounts in ActiveTrail so that your activities are not affected.
First of all, Gmail will not allow the use of its domain when sending from australia telegram email systems, that is, if you use a sending profile with a Gmail domain, you will have to create a new one with your own domain.
Additionally, Gmail and Yahoo will require domain verification, meaning they will only receive emails from domains that meet the defined conditions.
Table of Contents
So what are the requirements?
Implementation of SPF + DKIM
Delete email with one click
Limits on the number of spam reports
Implementation of the DMARC standard
A short guide with an order of operations:
So what are the requirements?
In short, there will be:
Domain verification by SPF + DKIM
Unsubscribe with one click
The spam reporting rate is less than 0.3%
For large senders (with more than 5,000 sends per day), there is an additional requirement: DMARC implementation is mandatory
And now, here are the requirements in a little more detail:
Implementation of SPF + DKIM
The two old sending standards help Google and other email providers verify the sender's domain and ensure that the email that arrives in your inbox is trustworthy and not fake. Because they improve your reputation with email providers, the result is a significant improvement in email crime.
Delete email with one click
Yes, Google wants to make it possible for recipients to stop receiving emails. What does this actually mean? That the delete button is visible and accessible and that deletion is done without unnecessary complications. Google's built-in unsubscribe function should also be supported.
All of these elements already exist and work today in ActiveTrail.
Limits on the number of spam reports
Google defines a spam percentage of less than 0.3%, the reporting here is both cumulative and daily.
This requirement is essential to rank you as a sender that recipients will want to receive messages from, and it is a very important point because the main goal of this whole process is to prevent unwanted emails from reaching the inbox. [How to Send an Email Properly Without Looking Like a Spammer]
You can view the spam data of your sending domain using the Postmaster service. The tool provides you with the domain reputation, number of spam reports, and other details that will help you understand your ranking in Gmail. [Link to POSTMASTER]
Implementation of the DMARC standard
DMARC is a standard that allows you to determine what the receiving email service (Gmail, Hotmail, etc.) will do with the message sent under your domain name (whether you are the sender or an impersonator). In other words, you can easily determine that impersonators will be blocked by all major email services.
While Gmail only requires DMARC to be implemented if you send more than 5,000 emails per day, we recommend implementing it and setting a policy of at least Quarantine to protect your domain from imposters.
A short guide with an order of operations:
1. Log in to your ActiveTrail account, click on settings under account, scroll down and find the SPF, Domain Keys section
2. Click to get the details of DNS records for this account and copy the code
3. Send the sending standards to the IT person and ask them to implement them in your domain's DNS server, or do it yourself.
4. Also, the DMARC policy is currently set to “none” in the attached records, but we recommend to put the rejection or quarantine instead, this is due to a new Gmail policy released in February that requires stricter security for sending emails on a large scale.
5. To check the accuracy of the ingestion, go to the Campaigns tab of the system, click on the sending profiles and click on the refresh sign in the row, when a green indicator indicates the accuracy of the records.
Need help implementing the new guidelines?
We are here for you by phone 01.70.00.00.51, chat or by email at
[email protected]
Since February 1, 2024, there have been major changes regarding email sending to Gmail and Yahoo mailboxes.
Google in collaboration with Yahoo announces a major change that will directly affect your emailing activity.
The official reason: Google wants to make the recipient's Gmail box a more reliable and secure space, and above all free from spam and phishing, and will therefore impose new important requirements.
The change has been in effect since February 1, 2024, so it is very important to adjust and update your accounts in ActiveTrail so that your activities are not affected.
First of all, Gmail will not allow the use of its domain when sending from australia telegram email systems, that is, if you use a sending profile with a Gmail domain, you will have to create a new one with your own domain.
Additionally, Gmail and Yahoo will require domain verification, meaning they will only receive emails from domains that meet the defined conditions.
Table of Contents
So what are the requirements?
Implementation of SPF + DKIM
Delete email with one click
Limits on the number of spam reports
Implementation of the DMARC standard
A short guide with an order of operations:
So what are the requirements?
In short, there will be:
Domain verification by SPF + DKIM
Unsubscribe with one click
The spam reporting rate is less than 0.3%
For large senders (with more than 5,000 sends per day), there is an additional requirement: DMARC implementation is mandatory
And now, here are the requirements in a little more detail:
Implementation of SPF + DKIM
The two old sending standards help Google and other email providers verify the sender's domain and ensure that the email that arrives in your inbox is trustworthy and not fake. Because they improve your reputation with email providers, the result is a significant improvement in email crime.
Delete email with one click
Yes, Google wants to make it possible for recipients to stop receiving emails. What does this actually mean? That the delete button is visible and accessible and that deletion is done without unnecessary complications. Google's built-in unsubscribe function should also be supported.
All of these elements already exist and work today in ActiveTrail.
Limits on the number of spam reports
Google defines a spam percentage of less than 0.3%, the reporting here is both cumulative and daily.
This requirement is essential to rank you as a sender that recipients will want to receive messages from, and it is a very important point because the main goal of this whole process is to prevent unwanted emails from reaching the inbox. [How to Send an Email Properly Without Looking Like a Spammer]
You can view the spam data of your sending domain using the Postmaster service. The tool provides you with the domain reputation, number of spam reports, and other details that will help you understand your ranking in Gmail. [Link to POSTMASTER]
Implementation of the DMARC standard
DMARC is a standard that allows you to determine what the receiving email service (Gmail, Hotmail, etc.) will do with the message sent under your domain name (whether you are the sender or an impersonator). In other words, you can easily determine that impersonators will be blocked by all major email services.
While Gmail only requires DMARC to be implemented if you send more than 5,000 emails per day, we recommend implementing it and setting a policy of at least Quarantine to protect your domain from imposters.
A short guide with an order of operations:
1. Log in to your ActiveTrail account, click on settings under account, scroll down and find the SPF, Domain Keys section
2. Click to get the details of DNS records for this account and copy the code
3. Send the sending standards to the IT person and ask them to implement them in your domain's DNS server, or do it yourself.
4. Also, the DMARC policy is currently set to “none” in the attached records, but we recommend to put the rejection or quarantine instead, this is due to a new Gmail policy released in February that requires stricter security for sending emails on a large scale.
5. To check the accuracy of the ingestion, go to the Campaigns tab of the system, click on the sending profiles and click on the refresh sign in the row, when a green indicator indicates the accuracy of the records.
Need help implementing the new guidelines?
We are here for you by phone 01.70.00.00.51, chat or by email at
[email protected]