8 Personalization Techniques to Boost Your Marketing in 2025

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The importance of email personalization is no longer in doubt in digital marketing in 2025. Most companies that have developed a personalized marketing strategy worthy of the name have indeed integrated this concept well. To realize this, all you have to do is go to your Facebook news feed or check your YouTube account… You will see that Google and Facebook are certainly the most avant-garde in this area! As soon as you show interest in a service or product, as soon as you receive a personalized ad in one of your news feeds…

Have you recently listened to a song on repeat? YouTube will soon offer you a personalized playlist of clips, based on your new musical preferences…

Personalization to Boost Your Marketing in 2021 | 8 Techniques

Personalization in digital marketing plays a key role as we see it today Let's take the example of personalized emailing: you will be more tempted to open an email that is addressed to you personally, with your first or belgium telegram datalast name, rather than yet another generic email promising you promotions and other supposedly unique benefits, right?

If so, you too recognize that it is necessary to personalize the messages and emails you send to your customers, in order to stand out from the countless advertising messages they constantly receive.

In digital, personalizing marketing campaigns involves targeting an audience, leveraging the data and information you have about them. This could be their first name, the last product your customer purchased, their place of residence, or the number of times they log into your app or website, etc.

The opening rate of emails with personalized subject lines is 26% higher and their conversion rate is 6 times higher . 50% of companies also believe that they can increase customer responsiveness and sales by personalizing the emails they send them. What about the e-commerce sites that we all visit regularly? 45% of their customers say they prefer to visit sites that take the trouble to offer them personalized recommendations.



Table of Contents
Overview of marketing personalization tools
1. Personalized email campaign
2. User experience
3. Survey
How to create a personalized email using 8 personalization techniques?
1. Personalizing your social networks
2. Personalizing your marketing emails
3. Personalization of your SMS marketing
4. Personalization of your operational emails
5. Customizing your surveys
6. Personalization of your Marketing Automation
7. Personalization with Marketing Automation
8. Customizing your videos
Overview of marketing personalization tools
1. Personalized email campaign
Although known to all and widely used, this tool remains effective and profitable given its low cost. You have many templates to allow you to send easily. A prospect who receives an email from you, via your Marketing Automation system, will be able to access a landing page or respond to a survey in one click. You will instantly receive the data retrieved via your automation system.



2. User experience
The technique of saying that “customers who bought this product were also interested in this or that product,” while surprising at first, works! Why? Because it allows the customer to identify with a community of buyers. Studies show that in terms of sales and profits, this type of personalization is extremely effective.



3. Survey
This is a great marketing tool that allows you to both involve your customers in the life of your business and gather valuable information. Opt for a survey on the preferences of your prospects and customers, in order to obtain the information that will allow you to adapt your product or service according to their responses. Interactivity plays a key role here, because the customer develops a feeling that you care about them and that you personalize your products and services specifically according to their needs.

Now that you are more familiar with the main personalization tools to use as part of your digital strategy, let's take a look at the 8 techniques that will allow you to achieve the best results.



How to create a personalized email using 8 personalization techniques?
1. Personalizing your social networks
A digital personalization platform like Facebook, Twitter, Instagram and even LinkedIn have established themselves as a preferred means of communication between companies and their customers. Social networks allow, in fact, to create a real link between brands and their customers.

Let's take Facebook, the "queen of personalization", for example . The platform offers us both the chance to reminisce about those unforgettable vacations from two years ago and to reconnect with those "people we may know" . Facebook also never misses a single opportunity to try to grab our attention with ads targeted based on our age, geographic location, or more...