WhatsApp offers several options for businesses, including WhatsApp Business and WhatsApp Business API . Both of these solutions are designed to improve customer communications, but they have differences that are important to consider when choosing the best option for your business. In this section, we will look at the differences between WhatsApp Business and WhatsApp Business API in terms of applicability, technical aspects, implementation costs, and communication automation capabilities.
Applicability:
WhatsApp Business is designed for small and medium-sized japan phone number library businesses, freelancers, and sole proprietors. It provides a convenient interface for managing messages, contacts, and automated responses all within a single phone.
WhatsApp Business API , on the other hand, is designed for larger businesses and organizations that need to integrate with existing customer relationship management (CRM) systems or software solutions. This option offers more flexible options for automating communications and scaling operations.
Technical aspects:
WhatsApp Business allows you to work through a mobile application and has limited functionality compared to WhatsApp Business API. It does not provide the ability to programmatically interact and integrate with external systems.
WhatsApp Business API, on the other hand, provides more flexible and advanced functionality. It allows you to integrate with APIs, implement automatic messaging and data retrieval functions, and integrate the messenger into existing business processes.
Cost of implementation:
Implementing WhatsApp Business is relatively simple and does not require significant technical resources. Businesses can use it on one phone and start communicating with customers.
In the case of WhatsApp Business API, implementation requires technical knowledge and integration with existing systems. It is also worth considering that WhatsApp Business API is a paid service, and the cost will depend on the volume of messages and the functionality you want to use.
Automation of communication:
WhatsApp Business allows you to set up autoresponders, which simplifies message processing and improves customer service. However, compared to the WhatsApp Business API, the level of automation is limited.
WhatsApp Business API offers the ability to programmatically automate communications. You can set up bots, automatic notifications , schedule sending, and more. This helps speed up processes, improve efficiency, and provide a smoother customer experience.