Draw the buyer's attention to the things they looked at but didn't buy, create a list of recommendations with products the recipient might like.
You can do this with the right automation. Your subscribers will receive messages based on the items they view on your site, and you can control how often this message is triggered and which audiences you want to send it to. This is similar to the next automation we want to talk about, abandoned cart automation.
Simplify your messaging for this automation. The shopper has already panama phone number library shown interest in the product by viewing it on your site, so don’t distract them with cross-sells or multiple CTA buttons . Grab their attention by gently reminding them of the items they were interested in by creating a newsletter with personalized recommendations.
Abandoned Cart Email
Let's imagine that your customer has already gone quite far and added all the products he is interested in to the basket, but for some reason left the site without placing an order. Perhaps he was ready to buy, but was distracted by household chores. When returning back to the site, the buyer may have difficulty remembering what exactly he chose, and there is also a chance that he will forget the fact that he wanted to buy something.
This is where your move comes in. Create an automated abandoned cart email that reminds your email subscribers of things they meant to buy but forgot.