5) Online retargeting
Posted: Sat Dec 21, 2024 3:59 am
Go one step further with online display advertising that uses website advertising formats intelligently to display personalized ads . Retargeting takes advantage of information about users collected through cookies to show them ads that are more appropriate to their recent actions. This way, we can create advertising that is truly relevant and timely, and therefore more likely philippines whatsapp to succeed.
6) SEM
SEM (Search Engine Marketing) consists of creating advertising campaigns with click-through ads on search engines such as Google or Bing. This format remains one of the pillars of digital advertising, especially in written ads. Its success lies in its ability to respond directly to the needs of users, based on specific keywords that they search for, such as “car rental in Madrid city center”.
Today, Google Ads goes beyond traditional SEM with advanced options such as Performance Max campaigns , which represent the current future of digital marketing. These campaigns allow you to unify all of Google's advertising channels (Search, Display, YouTube, Discover, Gmail, Maps) into a single strategy optimized by artificial intelligence. Performance Max uses real-time data to identify relevant audiences and maximize conversions.
Retargeting lists are still a key tool. For example, you can show ads only to people who have visited a specific page on your website in the last 30 days, but now with Performance Max, this segmentation is enhanced by AI, which automatically adjusts messages and formats based on user behavior.
6) SEM
SEM (Search Engine Marketing) consists of creating advertising campaigns with click-through ads on search engines such as Google or Bing. This format remains one of the pillars of digital advertising, especially in written ads. Its success lies in its ability to respond directly to the needs of users, based on specific keywords that they search for, such as “car rental in Madrid city center”.
Today, Google Ads goes beyond traditional SEM with advanced options such as Performance Max campaigns , which represent the current future of digital marketing. These campaigns allow you to unify all of Google's advertising channels (Search, Display, YouTube, Discover, Gmail, Maps) into a single strategy optimized by artificial intelligence. Performance Max uses real-time data to identify relevant audiences and maximize conversions.
Retargeting lists are still a key tool. For example, you can show ads only to people who have visited a specific page on your website in the last 30 days, but now with Performance Max, this segmentation is enhanced by AI, which automatically adjusts messages and formats based on user behavior.