Success in the music niche. That direction was maintained when conceiving the new app, but its developers’ purpose was to expand its functionalities and possibilities. That way, they could have a more engaging, complete user experience to rival the segment’s giants. From this fusion, new ideas were implemented to envelop a new package of interactions with the user. The goal was to bring its initial features to a new, more complete, and more interactive application.
This new concept elevated TikTok from a lip-syncing app to a full-fledged social media. What’s ghana telegram number list most impressive about TikTok’s success is how fast they took the main stage. The merger with Musical.ly happened in 2018 and in that same year, months later, the app had surpassed YouTube, Instagram, Snapchat, and Facebook in the number of downloads. That was a clear sign that, even then, their strategy was aimed in the right direction.
What Motivated TikTok’s Growth? TikTok’s moves were carefully planned, developed, and put to practice — which is key to understanding its growth. The app was developed by the Chinese company ByteDance which already had in their market strategy a focus on music and younger audiences. When they followed the success Musical.ly had reached (in retrospect, not even close to what TikTok is doing), they found there a great business opportunity.