Top trends in the beauty industry in 2022
Posted: Thu Dec 26, 2024 9:49 am
To make sure that your client chooses your salon, try to follow the trends and even be ahead of them. In this article, we have prepared a list of 2022 trends for you to follow.
Top trends in the beauty industry in 2022
The biggest beauty salon trends of 2022 are already appearing on social media, such as Instagram feeds , as well as in the booking experience for various treatments. By tracking beauty and care product trends, companies can determine in advance what will be popular in the near future, what strategies to implement, and what concepts to offer customers when choosing products and services.
To determine the next steps for beauty professionals, we portugal mobile phone number list conducted a survey among Passteam customers and our subscribers. Beauty businesses have complex needs in the form of multi-channel experiences: customer communication, contactless payments, online and offline bookings. We also realized that beauty owners use comprehensive solutions to meet these needs at every stage.
Whether you run a beauty brand, sell personal care products and services, or own a chain of beauty salons, our list of 2022 trends will help your business stay ahead of the curve.
1. Social networks for quick communication with clients
Beauty salons can use their social media to interact with customers. For example, they can add links to posts in their profile description or create posts to advertise products and services.
Instagram is a visual representation of your brand and one of the reasons new clients will want to book an appointment with you. Our survey found that a third of beauty salons have an option to book via social media.
2. Communication is gaining momentum
Staying connected and building strong relationships with customers is a major challenge in the beauty industry. Automated communication is becoming more popular in the beauty industry as a way to keep customers in the loop. It allows companies to communicate with customers online through automated messages.
Our survey found that one in three beauty salons allows clients to book appointments via text message. Automation is essential for communicating with customers. More than half of beauty brands used automated text messaging to manage online bookings before COVID-19, while 30% started using it after the pandemic began.
Top trends in the beauty industry in 2022
The biggest beauty salon trends of 2022 are already appearing on social media, such as Instagram feeds , as well as in the booking experience for various treatments. By tracking beauty and care product trends, companies can determine in advance what will be popular in the near future, what strategies to implement, and what concepts to offer customers when choosing products and services.
To determine the next steps for beauty professionals, we portugal mobile phone number list conducted a survey among Passteam customers and our subscribers. Beauty businesses have complex needs in the form of multi-channel experiences: customer communication, contactless payments, online and offline bookings. We also realized that beauty owners use comprehensive solutions to meet these needs at every stage.
Whether you run a beauty brand, sell personal care products and services, or own a chain of beauty salons, our list of 2022 trends will help your business stay ahead of the curve.
1. Social networks for quick communication with clients
Beauty salons can use their social media to interact with customers. For example, they can add links to posts in their profile description or create posts to advertise products and services.
Instagram is a visual representation of your brand and one of the reasons new clients will want to book an appointment with you. Our survey found that a third of beauty salons have an option to book via social media.
2. Communication is gaining momentum
Staying connected and building strong relationships with customers is a major challenge in the beauty industry. Automated communication is becoming more popular in the beauty industry as a way to keep customers in the loop. It allows companies to communicate with customers online through automated messages.
Our survey found that one in three beauty salons allows clients to book appointments via text message. Automation is essential for communicating with customers. More than half of beauty brands used automated text messaging to manage online bookings before COVID-19, while 30% started using it after the pandemic began.