Remember the days of chain emails? It was said to bring good luck if you sent an email to 25 of your closest friends, or else there were (ridiculous) consequences. Chain emails were the early 2000s version of “viral” content, before social media existed.
We may not forward emails for good luck anymore, but the magic of that process has stayed with us thanks to its effectiveness. Marketers want customers to take action and forward or reply to their email marketing campaigns , so how can we harness the power of an email chain?
With around 60% of consumers saying they have purchased an item as a result of email marketing, the payoff of investing in email marketing is obvious. Whether you run a small business or work in a small team with limited resources, email automation can increase the overall effectiveness of your business.
Getting started with email automation can seem daunting at first, but as the famous saying goes, “luck is what happens when preparation meets opportunity.”
Email Automation: What is it?
Businesses must develop and maintain good relationships with new belgium telegram data existing customers, as well as predict their future needs, to stay ahead of the competition. Email marketing remains the best channel for maintaining and nurturing customer relationships .
To achieve good results, companies collect data from website visits, direct calls, surveys and questionnaires, and personalize marketing for each customer on their list. However, to do this on a larger scale and achieve effective results, email automation is necessary.
Marketing automation requires the use of software to automate marketing automation processes . This includes segmenting email subscriber lists , integrating customer data, and managing campaigns.
Building on the above, email automation uses email marketing software to send personalized and optimized email messages to contacts using predefined rules or customer actions and behaviors. Email automation focuses on delivering the ideal message, to the ideal contact, at the ideal time.