How to use CTAs in your emails to get more clicks
Posted: Sat Dec 21, 2024 3:59 am
As a child I was very messy.
And when I say “messy,” I mean VERY, VERY messy.
Walking into my room on any given day meant you were going to find a chaos of Playmobils and various toys scattered across the floor (walking around there without slippers was like Russian roulette).
That was until the day my mother appeared at the door and said to me:
– Either you clean your room, or I’ll grab a chinese overseas british data garbage bag and throw everything on the floor.
It was a surefire threat (because I knew that if I didn't listen to him, he would carry it out and all my toys would end up in the dumpster).
Knowing how my mother behaved, it would be logical to think that little Mila would be provident and keep her room tidy… but no.
If my mother didn't come and tell me to pick her up, I didn't do it (and it seems that those threats ended up getting to me, because today I am the most organized person you will find on the planet).
If you don't make it clear to them when you email them what you expect them to do next , they won't do it.
They will close your email and move on with their life.
That's why all your emails should have at least one call to action where you tell your reader what you expect from them.
Of course, if you have reached this post by searching on Google for something like “CTAs in emails”, you already know all of that.
What you may not be so clear about is:
What types of calls to action can you include in your emails?
How to write them so they convert more.
Well, don't worry, I'll tell you all about that here.
Come on, turn off notifications and pay close attention, and I'll tell you how to make irresistible calls to action.
[CTA in email marketing] Basic concepts
I'll start with the basics, just in case you've just landed in the world of email marketing and don't yet have much control over these concepts.
A call to action or CTA is an element within an email that tells the reader what you expect them to do next.
This call to action can be:
A link within the text itself.
A clickable image.
A button.
A good CTA is like a neon arrow in the middle of the darkness, making it very clear to the user which path to follow.
You already know:
Click here.
Buy this or that product.
Come read this wonderful post.
Reply to my email and tell me your opinion on such thing.
Without a clear CTA, the subscriber will open your email, read it, and leave.
And unless you write for the love of art and you have no interest in selling (which I doubt), that result doesn't interest you at all.
And when I say “messy,” I mean VERY, VERY messy.
Walking into my room on any given day meant you were going to find a chaos of Playmobils and various toys scattered across the floor (walking around there without slippers was like Russian roulette).
That was until the day my mother appeared at the door and said to me:
– Either you clean your room, or I’ll grab a chinese overseas british data garbage bag and throw everything on the floor.
It was a surefire threat (because I knew that if I didn't listen to him, he would carry it out and all my toys would end up in the dumpster).
Knowing how my mother behaved, it would be logical to think that little Mila would be provident and keep her room tidy… but no.
If my mother didn't come and tell me to pick her up, I didn't do it (and it seems that those threats ended up getting to me, because today I am the most organized person you will find on the planet).
If you don't make it clear to them when you email them what you expect them to do next , they won't do it.
They will close your email and move on with their life.
That's why all your emails should have at least one call to action where you tell your reader what you expect from them.
Of course, if you have reached this post by searching on Google for something like “CTAs in emails”, you already know all of that.
What you may not be so clear about is:
What types of calls to action can you include in your emails?
How to write them so they convert more.
Well, don't worry, I'll tell you all about that here.
Come on, turn off notifications and pay close attention, and I'll tell you how to make irresistible calls to action.
[CTA in email marketing] Basic concepts
I'll start with the basics, just in case you've just landed in the world of email marketing and don't yet have much control over these concepts.
A call to action or CTA is an element within an email that tells the reader what you expect them to do next.
This call to action can be:
A link within the text itself.
A clickable image.
A button.
A good CTA is like a neon arrow in the middle of the darkness, making it very clear to the user which path to follow.
You already know:
Click here.
Buy this or that product.
Come read this wonderful post.
Reply to my email and tell me your opinion on such thing.
Without a clear CTA, the subscriber will open your email, read it, and leave.
And unless you write for the love of art and you have no interest in selling (which I doubt), that result doesn't interest you at all.