Promote Your Business: How Email Marketing Can Boost Your Business

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Discover the benefits that email marketing actions can bring you and what positive impacts they can have on your marketing strategy.

Many small businesses ask themselves these questions. If you are one of them, look no further for the answers: we have found them for you.

Email Marketing

Email marketing has many benefits. However, the main benefit is probably its Return on Investment or ROI.

According to thedma.org , email marketing generates 40 euros for every euro invested. This is the highest ROI rate in the world. Forbes magazine has also shown that online shoppers attracted by an email marketing campaign have a higher spending level than other shoppers.

This data can only convince you of the effectiveness of email marketing!

Want to learn more about the benefits of email marketing?

Emailing increases your sales: A newsletter allows you to share information about your business, and to create a high level of trust between you and your customers. This results in a high conversion rate. This sharing of information, whether it is pure marketing information, product information or customer testimonials can help your marketing efforts significantly.
The American department store chain Neiman Marcus, for example, informs its customers about current deals and tells them how much time they have left to complete their shopping before the end of the promotion.

email newsletter

Emails keep the flame alive! – The success rate of an email campaign is not only measured when it results in a purchase, but also when it makes the customer think of you. These emails can take the form of a monthly newsletter with relevant and interesting content, events concerning your company or even holidays or greeting cards.
Some chains send emails to wish their customers a happy birthday, accompanied by a discount coupon to use on their next visit. So you can send a birthday card, and push the personalization to the point of mentioning your customer's first name in the subject of the email.



birthday card

Emailings build customer loyalty: A mailing list is a very valuable tool for the marketer. If you manage to comply with anti-spam laws and send quality mailings, there is no reason why your mailing list should not remain stable greece telegram or that it should not grow over time. Over time, you will acquire a more detailed knowledge of your customers, know their habits, which will allow you to send even more effective emails, thanks to the data you will have collected.
Emails define your expertise: Email marketing can be used to establish your status as an expert in a particular field. By providing advice and analysis on the field in which you operate, you give your readers the feeling that they are dealing with an expert and that you are a valuable source of information. It is good to note that high-value emails have a better engagement rate.

For example, if you are in the computer hardware sector, it is not enough to send emails on promotions and special offers, you can give your readers information on new products in the sector, their release dates, the advantages or disadvantages of the flagship products on the market.
When Haiti was hit by a massive earthquake, Starbucks sent out a newsletter to all of its customers with detailed information about the events and how people who wanted to help could help through any Starbucks store. Not only did this communication help those affected by the earthquake, it also brought in more customers to Starbucks.