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Customer acquisition campaigns These campaigns aim to reach people who aren’t aware of your company or may be familiar with it but have yet to make any direct interaction. They specifically target the live incarnations of your buyer personas or the people who are already looking for what you’re offering. Conversion campaigns These kinds of campaigns focus on turning leads into paying customers. After all, your marketing efforts only count if they’re bringing in revenue.
Retention and trust marketing campaigns Conversion is definitely a huge goal, but your marketing efforts don’t stop there. You need to win the customers’ loyalty too. People who trust your company will not only guatemala business email database continue to buy from you but also convince others to support your business. Trust me: satisfied customers are the best ambassadors. If you’ve been paying attention, you probably see that lead generation through digital marketing is closely tied to customer acquisition.
And here’s how to do it right.to defeat the Huns talk about the specific tactics that will keep those leads coming. Lead magnets A lead magnet is a resource that urges your target audience to give their information in exchange for access. It may come in the form of an ebook, white paper, checklist, toolkit, cheat sheet, or any content that’s valuable to your potential customers.