If you're working on a website that is not e-commerce

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But imagine if widgets.com sells hundreds of products and she's able to get even a small percentage of those to improve in search ranking. Even if you have glazed over the specifics a little bit, you can sort of get the idea here. So in reality, the average return on investment in SEO for an e-commerce company is about $2.75 for every dollar that you spend. Your mileage is obviously going to vary based on your industry and the website metrics that you have to start out with in actuality and your competitive landscape.


, it's going to be a little bit harder armenia phone number database sometimes to work out the dollar value of the work that you're doing. If you're working on a lead gen site, you'll need to figure out an approximate dollar value for every lead that you generate. Or if it's a content publisher, maybe it's the ad space that you were able to sell or whatever your site's moneymaker is.


But this basic model will work regardless of industry or your competitive landscape. Forecasting and proving ROI So moving over here, I want to remind you that one of the most useful and effective tools that you have in your toolkit for forecasting and proving return on investment is something that you're probably already using for SEO, and that is Google Analytics. So if you don't have your Analytics account set up to track the goals and conversions that are important to your business, you're missing out on a free and relatively simple way of showing exactly how much your SEO work is affecting your bottom line.