Leverage customer reviews and social proof to increase your sales
Posted: Sat Dec 28, 2024 4:28 am
Customer reviews and social proof play a fundamental role in the online purchasing process. In Reunion Island as elsewhere, consumers are very strongly influenced by the testimonials of other buyers.
Use this information wisely: highlight customer reviews on your conversion pages (your product pages), as well as in your marketing campaigns. They strengthen the credibility of your brand and reassure new visitors. Also, remember to respond even when it comes to negative customer reviews !
Customer reviews in e-commerce
Also work on your e-commerce strategy to encourage satisfied customers to leave their customer reviews. Often, it is enough to ask them, via email, for example. If you use an online sales platform like Shopify , this is an action that you can automate from the back office .
You just need to trigger the sending after the purchase : leave a suitable time india telegram phone number list that your customer has time to receive and try the product. When necessary, use incentives : thank customers who leave reviews by offering them a discount or loyalty points.
4) Work on your content strategy
Even if your business focuses on online sales, your content strategy is one of the most essential pillars in e-commerce. This digital lever is used to attract and convert visitors. If you want to boost your turnover, this is one of the main areas to develop.
E-commerce content strategy
Quality, well-optimized content first allows you to better position yourself on search engines. This means that when an Internet user searches for information about your products or services online, they are more likely to come across you rather than a competitor.
So you need to create marketing content that meets the needs of your customers, at all stages of the purchasing journey. Added to this is keyword research work : these are the terms and expressions that your customers type into Google to find you. You need to strategically integrate them into your content to improve the indexing and ranking of your e-commerce site in search results.
Above all, think quality: Google values content that its users like. It also likes regularity and variety. This is why writing blog articles is an interesting avenue if you are looking to improve the visibility and reputation of your merchant site.
Use this information wisely: highlight customer reviews on your conversion pages (your product pages), as well as in your marketing campaigns. They strengthen the credibility of your brand and reassure new visitors. Also, remember to respond even when it comes to negative customer reviews !
Customer reviews in e-commerce
Also work on your e-commerce strategy to encourage satisfied customers to leave their customer reviews. Often, it is enough to ask them, via email, for example. If you use an online sales platform like Shopify , this is an action that you can automate from the back office .
You just need to trigger the sending after the purchase : leave a suitable time india telegram phone number list that your customer has time to receive and try the product. When necessary, use incentives : thank customers who leave reviews by offering them a discount or loyalty points.
4) Work on your content strategy
Even if your business focuses on online sales, your content strategy is one of the most essential pillars in e-commerce. This digital lever is used to attract and convert visitors. If you want to boost your turnover, this is one of the main areas to develop.
E-commerce content strategy
Quality, well-optimized content first allows you to better position yourself on search engines. This means that when an Internet user searches for information about your products or services online, they are more likely to come across you rather than a competitor.
So you need to create marketing content that meets the needs of your customers, at all stages of the purchasing journey. Added to this is keyword research work : these are the terms and expressions that your customers type into Google to find you. You need to strategically integrate them into your content to improve the indexing and ranking of your e-commerce site in search results.
Above all, think quality: Google values content that its users like. It also likes regularity and variety. This is why writing blog articles is an interesting avenue if you are looking to improve the visibility and reputation of your merchant site.