Step by step inbound marketing for tourism
Posted: Sat Dec 21, 2024 4:05 am
Inbound Marketing for Tourism
Inbound Marketing for Tourism has become one of the best alternatives for the tourism sector due to the reduction in paid advertising costs, among other advantages.
But before we start, let's put things into context. You've been working for years without taking a single week off and you think it's time to take a break on some heavenly beaches in the Bahamas.
We ask you: What is the first thing you do? We will answer for you: the first thing you will do is search for the best tourist offers on Google.
You'll probably click on the first link or headline that catches your eye, and ultimately pay for the best deal you see.
There is a crucial factor in all of this: people search the Internet for the tourist offer that best suits them, and that gives us the idea that Social Media Marketing also has something to do with this.
For this digital strategy we propose a simple but effective methodology, which is nothing more than Inbound Marketing.
This methodology claims that traditional advertising is no longer viable these days and that the constant repetition of ads bores audiences and has no effect on their purchasing decisions.
However, a series of strategies based on knowing the Buyer Persona in depth and attracting users through well-structured content marketing , the success of purchasing decisions is practically guaranteed.
On the other hand, in a study carried out by LuxuryLink , applied to around 2000 clients, it was known what is the scale of priorities in the media in which luxury tourists make their decisions to go on a trip or purchase a tourist package, so here we tell you what those channels are:
Review sites.
Booking websites.
Recommendations from people in your social circle.
Multimedia content.
Social Media .
So, if you are in the tourism sector and want to reduce costs in traditional media, Inbound Marketing may be your best solution.
But before you jump into making your strategy based on this great methodology, you should have some things like:
A good website, responsive and up to date.
An e-commerce platform where any user can make a reservation.
Web editors to write the content that will be published.
A Community Manager to distribute content on social networks.
If you have all of these, congratulations! After reading this article, you can outlook email lists start applying Inbound Marketing, and if not, then you can start looking for all of these requirements to get on track.
But without further ado, let's see what you need to do to make the methodology work in your business, first, with this presentation by EmaTur Academia held in Cusco.
[Tweet “Inbound Marketing is the best alternative for the tourism sector due to the reduction in paid advertising costs”]
Before starting this step-by-step process, it is important to keep in mind that the content you create must generate emotions, as users will connect with this and choose you by letting themselves be carried away by their feelings.
Inbound Marketing for Tourism has become one of the best alternatives for the tourism sector due to the reduction in paid advertising costs, among other advantages.
But before we start, let's put things into context. You've been working for years without taking a single week off and you think it's time to take a break on some heavenly beaches in the Bahamas.
We ask you: What is the first thing you do? We will answer for you: the first thing you will do is search for the best tourist offers on Google.
You'll probably click on the first link or headline that catches your eye, and ultimately pay for the best deal you see.
There is a crucial factor in all of this: people search the Internet for the tourist offer that best suits them, and that gives us the idea that Social Media Marketing also has something to do with this.
For this digital strategy we propose a simple but effective methodology, which is nothing more than Inbound Marketing.
This methodology claims that traditional advertising is no longer viable these days and that the constant repetition of ads bores audiences and has no effect on their purchasing decisions.
However, a series of strategies based on knowing the Buyer Persona in depth and attracting users through well-structured content marketing , the success of purchasing decisions is practically guaranteed.
On the other hand, in a study carried out by LuxuryLink , applied to around 2000 clients, it was known what is the scale of priorities in the media in which luxury tourists make their decisions to go on a trip or purchase a tourist package, so here we tell you what those channels are:
Review sites.
Booking websites.
Recommendations from people in your social circle.
Multimedia content.
Social Media .
So, if you are in the tourism sector and want to reduce costs in traditional media, Inbound Marketing may be your best solution.
But before you jump into making your strategy based on this great methodology, you should have some things like:
A good website, responsive and up to date.
An e-commerce platform where any user can make a reservation.
Web editors to write the content that will be published.
A Community Manager to distribute content on social networks.
If you have all of these, congratulations! After reading this article, you can outlook email lists start applying Inbound Marketing, and if not, then you can start looking for all of these requirements to get on track.
But without further ado, let's see what you need to do to make the methodology work in your business, first, with this presentation by EmaTur Academia held in Cusco.
[Tweet “Inbound Marketing is the best alternative for the tourism sector due to the reduction in paid advertising costs”]
Before starting this step-by-step process, it is important to keep in mind that the content you create must generate emotions, as users will connect with this and choose you by letting themselves be carried away by their feelings.