Steps used to create website content

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We are experts in collecting the right information (copy) and presenting it on your web pages in an attractive and professional format. We can help with images by procuring stock images or organising for a photographer if that's what is required.

Here's how it works:

We meet with you to prepare the site content brief (1-2 hrs)
At this briefing you can bring any documents, brochures, product/service information that might be included in the website
We essentially map out the site deciding on page hierarchy, menus and possibly a rough layout plan
At this stage we can give an estimate of the time it will take to complete the job
Getting the content
If there is information to be provided by your staff that needs to be collated we can meet with them and create the copy then and there by writing or recording a conversation or simply picking up pre-existing copy for editing
Sometimes the brief calls for information from raster to vector conversion service suppliers or other organisations. As longas you have permission to access this information we can arrange for it to be acquired. We can even retrieve large amounts of data from other websites like product catalogues if required
Images are a key component to building content designed to enhance the user experience (UX). We have various sources of stock images that can be purchased from as low as only a few dollars.
Editing and copywriting
When writing for the world wide web there are a number of important aspects that your copy should contain; it has to be a good experience for human visitors, it has to be laid out and "tagged" appropriately for visitor understanding as well as for search engines to be able to index the page the way you want it to be indexed (it's no good emphasising the phrase "CLICK HERE" unless of course that is the name of your product)
Optimising each page for search engines
Getting your approval
Once the pages have been created and populated we ask for your expert appraisal of our work, after all it has to appeal to your target market.
That's it - we send the site live and begin measuring its effectiveness


With the above in mind your budgetary constraints might mean that you have to choose one of the "cheap" options and that is completely valid and reasonable.