Basic SEO blocking-and-tackling

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For more newsletter best practices, this ancient (1992!) article actually covers print newsletters but almost all of its advice applies equally well to digital versions! A great option or a strategic imperative? The graphic below is nearly five years old at this point, and despite my wildly incorrect prediction that voice search would become the dominant paradigm this year, Ads and Oneboxes have continued to eat more and more SERP real estate. And at least in terms of mobile search, the ⅓ traditional web result ratio I predicted seems to have held up pretty well.


Chart showing the evolution of local SERP topography. Google and Facebook are both automating more and more ad features, and agencies simply can’t charge the margin to place paid ads that they can charge for organic work, brazil phone number database particularly as Google and Facebook do a better and better job of optimizing low-budget campaigns. More ads, more Knowledge Panels, and more voice searches mean fewer organic winners at Google than ever before (though because overall search volume won’t decline, the winners will win bigger than ever).


such as site architecture, title tags, and citation building will always be important services, but their impact for local businesses has declined over the past decade, due to algorithmic sophistication, increased competition, and decreased organic real estate.