If you intend to sell automotive spray paint

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For example, , you can create content focused on paint durability, removal methods, best colors for different car models, among others.

After capturing leads
After capturing potential customers for your business, it's essential to understand that not all of your leads will actually become buyers in the future.

For this reason, it's necessary to conduct research to identify the chances of closing a deal. This analysis requires three main factors:

Awareness;
Consideration;
Decision.
These represent a lead's level of awareness that they have a problem, there is shop a solution, and that the ideal solution is your company.

At the awareness level, the potential customer is already aware that they have a problem, but they do not yet understand what solutions are available to them.

In the consideration stage, your lead begins to consider different options that could solve their problem, researching and analyzing each one before making a decision.

In the decision stage, the last stage, the customer already understands the different solutions and begins to contact companies that can provide this to them, yours being one of them.

These are the main characteristics and methods for generating leads in a B2B business structure. Now, simply apply them to your company, convert more leads, and sell your product or service.