Have your own style that sets you apart from the competition

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As an example of a well-managed Facebook strategy, we chose the hair salon G.Bar Bratislava . At first glance, it is clear that they know how to manage their Facebook page.

G.Bar has one big advantage over its competitors, and that is that they present themselves with a consistent style of colors, fonts, and photography. Simply put, they communicate the identity of the brand they stand for.



Facebook page of G.Bar Hairdressing Bratislava



Not only the colors and logo, but also the posts that G.Bar adds are coherent. The photos have a specific style, and the content of the posts mostly informs about the offer and encourages potential customers to order.

Moreover, it is written in a friendly and kind tone – as if tailor-made for female clients.



Tone of voice Hairdressing G.Bar Bratislava



Another example of excellent communication worth mentioning is the Iná Beauty Salon. On their Facebook page, they pay attention to both the visual and textual aspects of their posts. The posts are created in the accessible online graphic tool Canva – you can learn more about how to use this tool in the article How to create a gift voucher .



Beauty salon Other Facebook page



Additionally, each post is visually consistent. This means that it uses the same colors, filter, or font. This is very important in online communication, as it makes it easier for people to remember you and distinguish your posts at a glance.



Beauty salon Other Facebook post



Add quality content twice a week
Do you have a Facebook page, but don't know what content to share there? Here are some tips for content sections you can use on your FB page:

Show off your work in the form of a picture, short video or collage
introduce your team, your employees, what their names are and what their specialty is
Show the interior of your salon, photograph the small details that create the atmosphere in the salon
Let your customers know what brands you work with.
Introduce all the treatments you offer in the salon step by step
If you receive a positive review, share it on the bulletin board to strengthen the community.
respond to current events, whether world days or holidays
organize a competition for some trifle or a discount on a procedure
create a gift voucher and write a short post about it
play with formats , for example create a poll where you ask something


To share Instagram posts on Facebook or not?

Facebook is increasingly becoming a tool that serves as a buy phone number list platform for posting content shared on Instagram. Nothing will happen if you post your post on both social networks. Facebook plans to expand the possibilities of hashtags. That's why they are also important on Facebook. I wrote more about it here. Also read the article How to hashtag on Instagram .



Facebook post of the hair salon Nice hair



Offer specific services at specific prices
Maybe very few people will order a given service through Facebook, but that's not the point. The point is that by doing so, you show that your salon is honest, transparent, and always has something to offer.

The “services” bar is used to display the services you offer. It doesn’t have to be just services, but also special promotions that you have within the salon. If you have this bar turned on, you will increase your chances of getting new customers to your salon through Facebook.