American Licorice Company’s Pickle Roulette Landing Page
Posted: Sat Jul 12, 2025 6:31 am
How did American Licorice Company come up with this innovative flavor and idea? According to Huth, “Our Innovations team conducted a thorough testing phase on a pickle-flavored straw, and our marketing team enthusiastically embraced the idea. We swiftly devised a campaign centered around this unique flavor to captivate consumers on April Fool's Day. Our primary objectives were to gauge the market interest in more unconventional flavors for Sour Punch products. The outcome exceeded our expectations, as the campaign turned out to be a huge success!”
With the Pickle Roulette product, they needed a campaign phone number lead to fit the bill. Enter ShortStack’s Fortune Wheel Template.
When consumers navigated to the contest’s landing page, they were greeted with a fun video showing off the new pickle roulette product. Just past the video, visitors see the fortune wheel of prizes with a form in order to spin the wheel. The form contained the following fields: Name, Email, Physical Address, Email Opt-In, and Agreement to Terms. By keeping their form short, they were able to collect the data needed to send physical prizes, and maximize the form’s completion rate, as longer forms tend to discourage participants. At the bottom of the landing page, visitors could see the full list of prizes and a call to action button to shop for the pickle roulette product.
With the Pickle Roulette product, they needed a campaign phone number lead to fit the bill. Enter ShortStack’s Fortune Wheel Template.
When consumers navigated to the contest’s landing page, they were greeted with a fun video showing off the new pickle roulette product. Just past the video, visitors see the fortune wheel of prizes with a form in order to spin the wheel. The form contained the following fields: Name, Email, Physical Address, Email Opt-In, and Agreement to Terms. By keeping their form short, they were able to collect the data needed to send physical prizes, and maximize the form’s completion rate, as longer forms tend to discourage participants. At the bottom of the landing page, visitors could see the full list of prizes and a call to action button to shop for the pickle roulette product.