Digital marketing and email marketing

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Email marketing is a very versatile strategy, and that's a fact. Through it, you can achieve a variety of marketing objectives. Learn about the main roles it can play within your digital strategy:

Strengthen relationships
Email marketing can be defined as the main tool for a company to strengthen its relationship with its customers.

Through this tool, the company can humanize and get closer to shop consumers, and for this reason, it is considered one of the main channels of relationship marketing.

Promote content
When you post relevant content about your brand on a social network, for example, it can gain even more engagement when integrated with email marketing.

In other words, users who did not have the opportunity to see the post can learn about its content through their email.

Nurture and educate leads
Nutrition, as mentioned in the article, is essential for influencing a customer's decision. However, it's also used to educate consumers so they understand the importance of your product.

Sell
Sales become easier when the company is willing to deliver all the benefits the product can offer, and for this, email marketing becomes one of the best options for including the product description.

After-sales
After-sales service itself is crucial for a company to build a loyal customer base. Email marketing, as mentioned above, is an alternative for companies to build a closer relationship with their customers.