How to optimize your SEO for voice search?
Posted: Sat Dec 28, 2024 6:48 am
Hey Siri”, “Hey Google”: these expressions are familiar to users of smartphones (Apple or Android) or connected speakers. 65% of 25-50 year-olds even “exchange” daily with their virtual assistant!
Voice search then appears as a real opportunity for companies wishing to boost their SEO .
The basics: definition and principles of SEO
The acronym SEO stands for " Search Engine Optimization" and refers to the process of improving a website in order to maximize its visibility on search engine results pages ( SERPs ) .
To do this, SEO relies on three major pillars: the technique of the site (loading speed, quality of the code, etc.), its content (keywords, semantic richness, quality of the content, etc.) and its popularity (number of backlinks).
By working on these three aspects, according to Google's requirements, you can israel telegram phone number list aim for the best positions on the SERPs. The goal of SEO is therefore to appear as high as possible on the page, because this determines the click-through rate that your website can expect. For example, the first position on Google alone captures a third of the page's clicks.
What is voice search?
Voice search refers to performing an online search using a voice assistant, such as Siri, Alexa or OK Google. The query is spoken aloud to the artificial intelligence of a smartphone, tablet or connected speaker. The voice assistant then searches the web to offer the user the most relevant answer to the question asked.
connected device, virtual assistant, voice search, alexa
According to a study conducted in May 2022, 70% of French people regularly use voice assistants because of their ease of use. Half of the time, they use them to ask questions or do online research.
Why optimize your SEO for voice search?
With the rise of voice assistants, such as Siri, Alexa or OK Google, voice search has become one of the major challenges of SEO . The reason is simple: we do not query search engines in the same way when writing and speaking.
For example, if we are looking for the best Thai restaurant in Paris, we will type in the Google search bar: "best Thai restaurant Paris". If we perform a voice search, the query will be a complete and perfectly intelligible question, namely: " What is the best Thai restaurant in Paris?" .
The keywords are different, so the results you get will be different. And even more so, the content (optimized for search engines) will be different too. And since more and more Internet users are using voice search, it is important to take this into account in the SEO content writing process.
Adapting content to the specificities of voice search
The rise of voice search requires you to adapt your website content for several reasons:
Voice search involves conversational language
Voice search then appears as a real opportunity for companies wishing to boost their SEO .
The basics: definition and principles of SEO
The acronym SEO stands for " Search Engine Optimization" and refers to the process of improving a website in order to maximize its visibility on search engine results pages ( SERPs ) .
To do this, SEO relies on three major pillars: the technique of the site (loading speed, quality of the code, etc.), its content (keywords, semantic richness, quality of the content, etc.) and its popularity (number of backlinks).
By working on these three aspects, according to Google's requirements, you can israel telegram phone number list aim for the best positions on the SERPs. The goal of SEO is therefore to appear as high as possible on the page, because this determines the click-through rate that your website can expect. For example, the first position on Google alone captures a third of the page's clicks.
What is voice search?
Voice search refers to performing an online search using a voice assistant, such as Siri, Alexa or OK Google. The query is spoken aloud to the artificial intelligence of a smartphone, tablet or connected speaker. The voice assistant then searches the web to offer the user the most relevant answer to the question asked.
connected device, virtual assistant, voice search, alexa
According to a study conducted in May 2022, 70% of French people regularly use voice assistants because of their ease of use. Half of the time, they use them to ask questions or do online research.
Why optimize your SEO for voice search?
With the rise of voice assistants, such as Siri, Alexa or OK Google, voice search has become one of the major challenges of SEO . The reason is simple: we do not query search engines in the same way when writing and speaking.
For example, if we are looking for the best Thai restaurant in Paris, we will type in the Google search bar: "best Thai restaurant Paris". If we perform a voice search, the query will be a complete and perfectly intelligible question, namely: " What is the best Thai restaurant in Paris?" .
The keywords are different, so the results you get will be different. And even more so, the content (optimized for search engines) will be different too. And since more and more Internet users are using voice search, it is important to take this into account in the SEO content writing process.
Adapting content to the specificities of voice search
The rise of voice search requires you to adapt your website content for several reasons:
Voice search involves conversational language