Growth hacking or the art of boosting the growth of your business

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In an ultra-competitive sector, “traditional” methods are no longer sufficient to generate growth. Companies (especially start-ups) must constantly innovate and the Internet gives them all the opportunities to do so.

Digital has, in fact, largely contributed to the rise of new marketing strategies and impressive results. Even when you are a young company, even when you have few resources.

We then talk about growth hacking techniques . AirBnB, LinkedIn, Facebook, DropBox, Groupon… All these renowned companies have used these methods to become the giants they are today.

But what exactly is growth hacking? How can you use it to boost your business?

We answer all your questions in this article. We even give you 4 easy-to-apply italy telegram phone number list growth hacking methods to quickly boost your business growth!

Summary :
What is growth hacking?
The challenges of growth hacking
The objectives of growth hacking
Well-known examples of growth hacking
Scraping to hack Facebook's growth
Airbnb or the art of spam to acquire new users
Dropbox and sponsorship
The AARRR matrix, essential for growth hacking
ACQUISITION
ACTIVATION
RETENTION
RECOMMENDATION (OR REFERRAL)
INCOME
4 easy-to-deploy growth hacking techniques
1) The free trial or “freemium” offer
2) The sponsorship program
3) Web scraping
4) Influencer marketing
growth
What is growth hacking?
Growth hacking, or growth marketing , would translate into French as "growth hacking". It refers to digital marketing techniques that are both creative and aggressive and used to quickly increase the growth of a company.

To understand this concept, let's look at its origins. The notion of "growth hacking" was born in Silicon Valley, in the United States, in the 2010s.

The term is due to Sean Ellis, who at the time wanted to leave Dropbox and was looking for a replacement. His role: to develop Dropbox's user base. For him, the term "marketing" in his job title was not evocative enough. So he chose " growth hacker ".

The challenges of growth hacking