Not too shabby. Will changing your landing page image increase conversions? Will a homepage redesign convert more visitors into leads? A/B split testing is the only way to find out. 2. Use content campaigns to generate B2B sales leads With less than 100 monthly searches for its target keyword, Snack Nation, an office snack supplier, struggled to increase B2B sales leads through its SEO efforts. Going after a bigger audience that would include their ideal leads for B2B, they created an epic post on “employee wellness” — a broader search term that their target buyers use.
extra care to ensure that it was actually “epic” enough to generate leads. Results of the “employee wellness” post: Snack Nation outdid competitors by featuring 121 ideas on “employee wellness.” They included a croatia email list large number of contributions from other authorities in the industry. They also utilized an aggressive outreach strategy to get influencers to share their posts. The post propelled Snack Nation to the # 1 spot on Google for their keyword.
Despite being over three years old, this post generates tons of traffic and leads for them to this day. Screenshot of employee wellness idea Google search As Snack Nation’s story shows, evergreen content can lead to evergreen B2B lead generation. So if you can create content that outperforms your competitors, do it. 3. Earn your buyers' trust with social proof Social proof is a powerful part of most B2B lead generation strategies.