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Posted: Sat Dec 21, 2024 4:09 am
Inside Sales Strategy: Digital Transformation in Pandemic
The COVID-19 pandemic has accelerated the process of digital transformation in terms of consumer habits and e-commerce. The lockdown has brought with it a significant increase in online sales in almost all existing sectors.
The need to minimize contact with the outside world favored the use of e-commerce, which increased by almost 25% in Latin America. (Kantar)
Changes in the population's consumption habits reveal a new panorama in which it is necessary to strengthen strategies and incorporate channels into commerce that perhaps, prior to the pandemic, had not been fully considered.
In the new normal, Inside Sales take on great importance and it is essential for brands to adapt to new consumer demands.
The health crisis accelerated several trends that, although they were already on the rise, took a quantitative leap: e-commerce grew, in just a few months, more than it had done in the last decade.
This is how some key rules have been established that will determine the sustainability of a brand in the market in a post-pandemic future. On the one hand, the need to connect through various channels; and, on the other, the challenge of generating competitive business models linked to technological development.
Benefits of Promoting an Inside Sales Strategy in Your Startup
If you have a startup, applying Inside Sales strategies is highly recommended to boost its growth. This sales method can significantly contribute to the scalability of your startup due to the large number of benefits it provides.
Profitable Sales Model
The profitability of an Inside Sales strategy is not only generated by cost at&t email list savings in travel and transportation, but also thanks to the agility and ease of contact provided by technological tools: CRM, marketing automation software or video calls, etc.
In addition, sales representatives do not spend time scheduling appointments outside their office and avoid all kinds of extra expenses.
As we mentioned earlier, digital transformation, coupled with preventive confinement due to the COVID-19 pandemic, has driven consumers to shop online and communicate completely virtually.
Improve Productivity in the Sales Area
Technology plays a key role in the productivity of the sales team. Every day, new automation tools are being found that allow for follow-ups and speed up a large number of actions within the sales process.
Best practices
To make the transition easier and to implement your Inside Sales strategy correctly, we provide you with the best practices of this model.
Clear objectives
It is important that your objectives or goals are SMART , that is, specific, measurable, tangible, relevant and time-bound.
To measure the success of your Inside Sales, it is essential to have specific objectives; these can be the number of calls made, the number of positive interactions with the client, and sales completed.
The COVID-19 pandemic has accelerated the process of digital transformation in terms of consumer habits and e-commerce. The lockdown has brought with it a significant increase in online sales in almost all existing sectors.
The need to minimize contact with the outside world favored the use of e-commerce, which increased by almost 25% in Latin America. (Kantar)
Changes in the population's consumption habits reveal a new panorama in which it is necessary to strengthen strategies and incorporate channels into commerce that perhaps, prior to the pandemic, had not been fully considered.
In the new normal, Inside Sales take on great importance and it is essential for brands to adapt to new consumer demands.
The health crisis accelerated several trends that, although they were already on the rise, took a quantitative leap: e-commerce grew, in just a few months, more than it had done in the last decade.
This is how some key rules have been established that will determine the sustainability of a brand in the market in a post-pandemic future. On the one hand, the need to connect through various channels; and, on the other, the challenge of generating competitive business models linked to technological development.
Benefits of Promoting an Inside Sales Strategy in Your Startup
If you have a startup, applying Inside Sales strategies is highly recommended to boost its growth. This sales method can significantly contribute to the scalability of your startup due to the large number of benefits it provides.
Profitable Sales Model
The profitability of an Inside Sales strategy is not only generated by cost at&t email list savings in travel and transportation, but also thanks to the agility and ease of contact provided by technological tools: CRM, marketing automation software or video calls, etc.
In addition, sales representatives do not spend time scheduling appointments outside their office and avoid all kinds of extra expenses.
As we mentioned earlier, digital transformation, coupled with preventive confinement due to the COVID-19 pandemic, has driven consumers to shop online and communicate completely virtually.
Improve Productivity in the Sales Area
Technology plays a key role in the productivity of the sales team. Every day, new automation tools are being found that allow for follow-ups and speed up a large number of actions within the sales process.
Best practices
To make the transition easier and to implement your Inside Sales strategy correctly, we provide you with the best practices of this model.
Clear objectives
It is important that your objectives or goals are SMART , that is, specific, measurable, tangible, relevant and time-bound.
To measure the success of your Inside Sales, it is essential to have specific objectives; these can be the number of calls made, the number of positive interactions with the client, and sales completed.