A lead gen funnel can range in complexity
Posted: Sat Dec 28, 2024 8:28 am
From surprisingly simple to I-need-a-degree-in-rocket-science to understand. Your funnel should go hand-in-hand with the marketing team's growth marketing tactics, so you're on the same page. A leads funnel has three stages. Let me walk you through them. lead generation guide B2B Lead Generation Guide Marketers — need some fresh B2B lead generation ideas to hit your MQL targets? Download this guide and fill up your pipeline now! Download How does a lead funnel work? Understanding funnel stages Stage 1.
Top of funnel leads (TOFUs - Awareness) The first stage, the finland business email database top of the lead funnel, is all about awareness. The top of the funnel is your company’s first contact with a potential lead. You get the opportunity to “introduce” yourself to a future buyer. Content during this stage consists of blog posts, videos, etc., like we do on our Leadfeeder blog. top funnel stage Stage 2.
Mid-funnel leads (MOFUs - Consideration) Once prospects reach the middle of the funnel, they begin to engage with your company. You need to continue nurturing them. You can offer them content such as ebooks, whitepapers, and case studies. At Leadfeeder, we do this during our onboarding email campaigns for free trial users. middle funnel lead stage example Stage 3. Bottom of funnel leads (BOFUs - Conversion) Lastly, there is the bottom of the lead funnel.
Top of funnel leads (TOFUs - Awareness) The first stage, the finland business email database top of the lead funnel, is all about awareness. The top of the funnel is your company’s first contact with a potential lead. You get the opportunity to “introduce” yourself to a future buyer. Content during this stage consists of blog posts, videos, etc., like we do on our Leadfeeder blog. top funnel stage Stage 2.
Mid-funnel leads (MOFUs - Consideration) Once prospects reach the middle of the funnel, they begin to engage with your company. You need to continue nurturing them. You can offer them content such as ebooks, whitepapers, and case studies. At Leadfeeder, we do this during our onboarding email campaigns for free trial users. middle funnel lead stage example Stage 3. Bottom of funnel leads (BOFUs - Conversion) Lastly, there is the bottom of the lead funnel.