Before we take a deeper dive into YouTube keywords

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tarting there, you can work backwards to tag your video as likely to be relevant to them. The benefit of posting to mega-networks like YouTube is that the audience is already there without you having to build it. But because of the sheer amount of video content offered, waiting for viewers to find your stuff serendipitously is unlikely to get you more than a handful of views and very little return for your investment. For your video content to be worth the cost and effort of producing it, you need to proactively plan your content and posting around the specific people you want to see it and marketing outcomes you want to achieve.


Check out Moz’s resources on audience targeting and content strategy if you’re just getting started on that. With those basic outcomes in mind, you can start working backwards to determine what metrics you’ll need to watch to gauge colombia phone number database your success, and how you’ll structure your content to get there. A refresher on YouTube analytics youtube analytics screenshot YouTube Studio Video Analytics, Overview, from “Relics from a Lost Future (Full Album 2021) [INSTRUMENTAL POST ROCK]” courtesy of Undercover Rabbis.


, it’s important to define the different KPIs that we use to measure the success of videos. In simplest terms, they’re the stats on your video that tell you whether your plan for video marketing is working or not. They include: Watch time: This KPI measures the total amount of minutes a viewer spends watching your content. Content and channels that have longer watch times are elevated by YouTube in the recommendations and search results.