How to integrate YouTube into your marketing strategy?

[taslimakhatun119]

Entertaining, educational or creative, on social networks, video is the most powerful format. Popular with users, it allows brands to convey a clear and easy-to-understand message. While all Social Media platforms now offer video sharing, YouTube is in first place. Every day, more than a billion hours of videos are viewed there.

Created in 2005, YouTube is the second social network in terms of active users after Instagram. It is also the second most used search engine in the world after Google (to which the platform belongs). Being active on YouTube can therefore be a real asset to improve the notoriety and turnover of your company. You still have to decide how to use it wisely. We therefore share with you some tips for effectively integrating YouTube into your marketing strategy.

Communicating on YouTube: Priority to quality
To integrate YouTube into your marketing strategy, the priority will be to offer quality content. This applies both to the substance, that is to say the message that you convey, and to the form.

Treating the background: writing a script
Video is a powerful medium in web marketing. You must therefore prepare this type of content with the greatest care. Each video you share must be faithful to your editorial line and the image of your company. It must also provide real added value for your target, whether you are looking to educate or entertain them. To do this, you plan your content in advance. You define the objective, the duration or the type of video you want to produce (vlog, interview, tutorial, etc.). You thus establish a framework that you rely on to write your scenario. Not only will the rendering be more professional, but having a script allows you to be sure of the message you are delivering to Internet users. Meticulously preparing your marketing content is essential to guarantee its consistency and performance.

Take care of the form: work on image and sound quality
Sound problems, poor quality or blurry images: these are all obstacles to the effectiveness of your communication on YouTube. It will therefore be essential to have access to quality equipment (HD camera, microphone, etc.). On the day of filming, think about the background, possible background noise, lighting or even focus. Post-production is just as strategic: professional video editing can make the difference. Even the smallest detail is important if you want your video to meet the objectives of your marketing strategy.

Create an appointment with your subscribers on YouTube
An effective Social Media strategy cannot be improvised. To ensure the success of your brand on YouTube and your other social networks, you must publish regularly . Ensuring a regular publication frequency allows you to create an appointment with your subscribers. Managing to generate anticipation is positive for your brand image. It is therefore important that you find the right publication rhythm to have time to prepare, create and edit quality videos.

To ensure the visibility of your YouTube videos, you can leverage your notoriety on your other social profiles. For example, you can share excerpts from your video on Facebook, Instagram or TikTok. This meets the same objective as a movie trailer. You must make Internet users want to watch your video when you share it.

This cross-channel strategy is not limited to social networks. Your YouTube videos can also be integrated into marketing emails or blog articles. On the latter, you can even transcribe the content: this will be favorable to the SEO of your website.

Optimize the SEO of your YouTube videos
YouTube has the advantage of being a powerful tool to improve your brand visibility. Indeed, the platform is both a social media and a search engine .

To find a video on YouTube, a user enters keywords in the search bar. If they type “ create an online store with Shopify ,” a list of results with all the videos that are likely to answer their query is displayed. This is why it is essential to optimize the SEO of your YouTube videos.

So, just like a blog post, you need to take care of your video titles. They should not only be catchy, but also relevant for SEO . The video title should contain the main keyword of your video. You can also highlight it on the video thumbnail, which is essential to attract the attention of Internet users. When you upload a video to YouTube, you also have the option to add tags and labels.

The YouTube algorithm takes into account all the information you enter to offer a list of relevant results to the Internet user. However, this is not the only criterion. The more a video is commented on, “liked” or shared, the more likely it is to appear high in search results.

Therefore, it is in your best interest to encourage your subscribers to interact with your YouTube content . To do this, you increase the number of “ calls-to-action ”. Subscribing, commenting, signing up for alerts, clicking on the famous thumbs-up: all these actions can have a positive influence on the ranking of your video and therefore the visibility of your brand.

Using Influencer Marketing on YouTube To take advantage of YouTube's kuwait telegram potential by integrating it into your marketing strategy, you don't have to create your own content. You can also build your company's reputation through influencer marketing. Using a YouTuber can give you great visibility among your target audience.

The YouTuber acts as a prescriber for his subscribers. Since he has gained their trust, he can easily recommend brands or products to them. His community will then be more inclined to place an order, as if it had been suggested to him by a friend. In addition to this digital word-of-mouth, you also benefit from qualitative and professional content that serves your marketing strategy.

Content creators have made a name for themselves on YouTube. In France, the most famous of them have more than ten million subscribers. However, if you are a small brand, it is unlikely that you will be able to afford the services of these mega influencers. However, you can call on YouTubers who are more modest in terms of the number of subscribers. This does not mean that the impact on your business will be less, on the contrary. You can definitely implement an effective strategy by using nano- or micro-influencers.

Advertising on YouTube
To improve your brand visibility through YouTube, you can also opt for video advertising. The web hosting platform has, in fact, been owned by Google since 2006. You can therefore create a video ad through a Google Ads campaign .

The video you choose for your ad must already be online on YouTube. Then, as with a "classic" campaign, you target your audience and set your budget. You only pay when your video ad is viewed for more than 30 seconds by an Internet user or when they interact with it.

When your YouTube and Google Ads accounts are connected, you have access to comprehensive statistics on your ads. Generally speaking, analyzing the performance of your videos is essential to optimize your marketing strategy. YouTube Analytics gives you access to key indicators such as engagement, number of views or viewing time. You can take advantage of these KPIs to improve your future content, and thus communicate more effectively with your target audience.