Once you do, you can start using them to target your market with your valuable pieces of content. Step 4. Collect prospect information Let’s recap: at this point in our lead funnel process. You’ve taken the time to learn about your audience, crafted content, and driven traffic to it. What’s next? All the traffic in the world won’t benefit your company if you don’t have a way to collect visitor information from the dark funnel.
For example, Leadfeeder client, Reachdesk, found new leads by having access to website visitor information through our platform. The traditional way to do this is to create a lead magnet that you give away finland consumer email address for free in exchange for an email address. Your lead magnet could be anything as long as it’s of interest to your target audience and relates to your business. For example, you could offer a library of free guides to download as Hootsuite does: hootsuite resource library Notice how each guide has been created specifically for Hootsuite’s target audience: social media users.
Make sure the free content you offer is valuable to your unique audience. Or, you could use lead magnets to retarget users on your site like Digital Marketer. lead magnet b2b example Digital Marketer generated 2,689 leads in 14 days with this tactic. When your lead magnet is ready to go, make it available via a landing page. After website visitors fill out the form on your page, they’ll gain access to the gated content.