Yes, they’re ready to make a purchase! By shifting

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waterstones.com/category/childrens-teenage/facet/498) is blocked in the robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer intent to the pages we’re providing them in the organic results. From the diagram below, we can see how editorial content typically focuses on the “awareness” and “interest” stages, whilst Product Listing Pages tend to be more in line with the “consideration” and “purchase” phases: Serving the right content to users throughout their buying journey is pivotal to success.


For many retailers, competitors are continuing to prioritize broader, high-volume keywords in saturated markets. They’re targeting the same terms to secure a proportion of the same search traffic. This is a very challenging prospect to denmark phone number database face, and without carving out a gap in the marketplace, they won’t necessarily deliver the results they seek to secure. Likewise, relying on informational guides to target long-tail keywords means that you’re missing a large percentage of users who have very specific buying requirements.


your focus to address your customer’s real needs and expectations, you’ll be able to deliver a satisfying, frictionless experience at every interaction and all the way through to that final purchase. The solution Step 1: Conduct long-tail keyword research Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including: a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.