Managing social media accounts for a brand, no matter how big or small, isn’t easy, and one of the biggest and most consistent challenges is staying organized.
Between managing the social promotion goals of different departments, staying up to date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel overwhelming.
How the heck does the busy social media manager stay organized without getting into chaos? After talking to and comparing the opinions of many colleagues who are dedicated to social media management, I have drawn a el salvador telegram phone numbers of conclusions on how to organize the work of social media management in order to maintain the necessary order and not go crazy.
How to organize your social media management work to maintain the necessary order and not go crazy
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Content
1) Keep an updated content calendar.
2) Schedule your social media posts in advance and in bulk with tools.
3) Use free apps to sync your to-do list across all your devices.
4) Look for valuable and relevant content.
5) Maintain a “Zero Inbox” mentality.
6) Have a dedicated “Social Content” folder in your email.
7) Create a spreadsheet for your team’s social media promotion requests.
8) Use Canva to create batches of similar images.
9) Arrange your windows and tabs in a specific order.
10) Set a time limit for each task.
Conclusion
Frequently Asked Questions
Lorenzo Gonzalez, Digital Marketing Consultant
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CONTENT PLAN1) Keep an updated content calendar.
Planning social media posts is time-consuming, so keeping track of everything with a content calendar can help cut down on time. The key is to keep an up-to-date content calendar that includes all social networks and the types of content to post on each. Then create a daily and weekly to-do list based on the calendar. You want to make sure there's flexibility because something always comes up — you have to be prepared to fight some fires.
Tools2) Schedule your social media posts in advance and in bulk with tools.
Scheduling posts saves a lot of time and allows you to focus on other parts of your work instead of being constantly distracted by the need to post at certain times of the day.
There are many social media scheduling tools such as Social Inbox, Metricool or Hootsuite that, with the help of a spreadsheet, will save you a lot of work and you will be able to make a greater number of posts and, most importantly, in an organized manner.
applications3) Use free apps to sync your to-do list across all your devices.
Social media managers would be lost without their to-do lists. Often, the question is: What is the best to-do list app out there? Microsoft To Do , Todoist , Any.do , Tick Tick , or Google Tasks are the best options. They are to-do apps, they sync with your devices, and they allow you to sort your tasks by days or categories, as well as set alerts and due dates.
You can also share lists with colleagues, add notes to make sure all your ideas are captured, and turn emails into to- do list items by simply forwarding them to the app.
blog content writing4) Look for valuable and relevant content.
What’s trending right now? What content are people posting on each other’s Facebook walls? What news are people talking about? These are all questions that social media managers need to be thinking about, not just when they get to work in the morning, but throughout the day. By staying on top of rising trends, social media managers can take ownership of the news , which can lead to huge spikes in traffic to your website.
How can you stay on top of everything when things are changing so quickly? First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post about industry trends and topics. In addition to your RSS feed, use free aggregator tools like Paper.li , Alternion , or Inagist to keep you up to date on what’s happening on Twitter, Instagram, Google, and YouTube.