Communication Plan – Website Launch [Free Resource to Download]
Posted: Thu Jan 02, 2025 8:15 am
A communication plan is a document that brings together all the communication actions used to promote a brand, a company or a product. Necessary to define and achieve key objectives, a communication plan structures your project over time and helps you achieve productivity results. Like a specification for a website . It is central to the success of a marketing or communication campaign. We have adapted it to the creation of a website .
To help you put this structuring document together, we have designed a communication plan template to help you determine your strategy, allocate your budget and your team's efforts. You will also find in our resource a list of blogs, media, directories and forums to save you time.
communication planning
Download Communication Plan – Website
Summary
What should a communication plan for a website launch contain?
A communications plan should be your single source of reference for developing your project's communications strategy. Team members should be able to use this plan to answer a number of project-related questions:
What communication channels should be used? What is the cambodia whatsapp lead purpose of each of them?
What are the roles of each? Who is the project manager? Who is part of the project team and who are the stakeholders?
How to communicate key project details, such as status updates, and how often?
Step #1: Define the strategy of your communication plan
The first step is to establish the strategy you are going to adopt. Concretely, you must therefore determine the means you are going to use to achieve your objectives.
To structure your thinking, ask yourself two questions:
What budget are you willing to invest?
How to distribute this budget/man time across the different promotion channels/levers?
Depending on your activity and especially your target audience, you will have to prioritize certain channels. Our resource lists the communication channels and levers that will interest you as well as the main expenditure items to plan for each of them:
Press relations – This is the set of actions carried out for the press and journalists in order to obtain favorable coverage for the launch of your website. Here, we have included €5,000 per year for the rental of a database of journalists to whom you can announce the creation of your site and the benefits of your product or service.
Digital advertising – We are talking about sponsored publications on social networks and Google Adwords to appear as a priority in Google search results. We have allocated a budget for Facebook but we could have added Instagram and even LinkedIn if you are in B2B.
Offline advertising – “Traditional” communication channels.
Referral Marketing – “ Referral marketing ” in French is a digital marketing strategy that consists of referencing your activity with key players in the sector. This is therefore achieved by writing guest articles on reference sites for your activity for example or registering in your corporation’s directories.
Social Media Animation – Impossible to ignore this part today, your social networks must be alive in order to create and engage your community on your different accounts.
The size of your budget has an impact on strategic choices, on the chosen channel mix. Typically, you need a good budget to do TV/Radio advertising.
In our resource, we offer a “Settings” tab that allows you to set your strategic choices and determine the budget to allocate for each lever/channel.
plan com website settings
To help you put this structuring document together, we have designed a communication plan template to help you determine your strategy, allocate your budget and your team's efforts. You will also find in our resource a list of blogs, media, directories and forums to save you time.
communication planning
Download Communication Plan – Website
Summary
What should a communication plan for a website launch contain?
A communications plan should be your single source of reference for developing your project's communications strategy. Team members should be able to use this plan to answer a number of project-related questions:
What communication channels should be used? What is the cambodia whatsapp lead purpose of each of them?
What are the roles of each? Who is the project manager? Who is part of the project team and who are the stakeholders?
How to communicate key project details, such as status updates, and how often?
Step #1: Define the strategy of your communication plan
The first step is to establish the strategy you are going to adopt. Concretely, you must therefore determine the means you are going to use to achieve your objectives.
To structure your thinking, ask yourself two questions:
What budget are you willing to invest?
How to distribute this budget/man time across the different promotion channels/levers?
Depending on your activity and especially your target audience, you will have to prioritize certain channels. Our resource lists the communication channels and levers that will interest you as well as the main expenditure items to plan for each of them:
Press relations – This is the set of actions carried out for the press and journalists in order to obtain favorable coverage for the launch of your website. Here, we have included €5,000 per year for the rental of a database of journalists to whom you can announce the creation of your site and the benefits of your product or service.
Digital advertising – We are talking about sponsored publications on social networks and Google Adwords to appear as a priority in Google search results. We have allocated a budget for Facebook but we could have added Instagram and even LinkedIn if you are in B2B.
Offline advertising – “Traditional” communication channels.
Referral Marketing – “ Referral marketing ” in French is a digital marketing strategy that consists of referencing your activity with key players in the sector. This is therefore achieved by writing guest articles on reference sites for your activity for example or registering in your corporation’s directories.
Social Media Animation – Impossible to ignore this part today, your social networks must be alive in order to create and engage your community on your different accounts.
The size of your budget has an impact on strategic choices, on the chosen channel mix. Typically, you need a good budget to do TV/Radio advertising.
In our resource, we offer a “Settings” tab that allows you to set your strategic choices and determine the budget to allocate for each lever/channel.
plan com website settings