Seasonal campaigns give us a bigger incentive to go creative and explore
Posted: Thu Jan 02, 2025 8:31 am
Different narratives in many different engaging ways. Rock Content’s marketing team explores this as well, but with extra features to go beyond cool images and fun copies: we count on Interactive Content Experiences. In this article, I will bring 3 examples of how we used interactivity in seasonal campaigns. Before we dive into Seasonal Campaigns, an important thing about interactive content Before we dive into the examples, let’s go quickly through the interactive content aspects.
To create interactive pages we need to count on a developer or an interactive content engineering email list platform. At Rock Content, we use our own product to do so: Ion Interactive. The best part about it is that it does not require any coding to create content and comes with a good variety of ready-to-use templates. The work gets a lot easier with our team of marketers and designers.
Another interesting point is that by doing these pages inside Ion, they can be optimized for SEO and designed in a way that engages and collects first-party data from visitors. With that in mind, while the user interacts with an ebook, calculator, or infographic, we provide a personalized experience capturing the data we need. Now that you know more about interactive content, we are ready to check out the examples: Black Friday This is a global campaign that we ran in 2022 that basically consists of a hub where we added 3 sessions with rich materials.
To create interactive pages we need to count on a developer or an interactive content engineering email list platform. At Rock Content, we use our own product to do so: Ion Interactive. The best part about it is that it does not require any coding to create content and comes with a good variety of ready-to-use templates. The work gets a lot easier with our team of marketers and designers.
Another interesting point is that by doing these pages inside Ion, they can be optimized for SEO and designed in a way that engages and collects first-party data from visitors. With that in mind, while the user interacts with an ebook, calculator, or infographic, we provide a personalized experience capturing the data we need. Now that you know more about interactive content, we are ready to check out the examples: Black Friday This is a global campaign that we ran in 2022 that basically consists of a hub where we added 3 sessions with rich materials.