[Interview] Searchbooster, a global digital agency
Posted: Thu Jan 02, 2025 8:39 am
This week, we present Searchbooster, an agency at the crossroads between web development and digital marketing.
searchbooster agency
Summary
Can you introduce yourself in a few words and describe the agency?
SEARCHBOOSTER - Olivier MAURIN
Searchbooster is truly a 360° digital agency that has skills in both web design and web development as well as digital marketing. In our opinion, this makes all the difference in a traditionally very siloed universe. As a result, we integrate the future visibility of their site or e-commerce store from the first exchange with our clients through the activation of all digital levers SEO, SEA, social media, content management, e-reputation, emailing, etc.
How do you differentiate yourself from other agencies?
Our ability to truly be a global agency with very significant expertise in search marketing is essential. In addition, we offer to develop e-commerce stores with the CMS on the market but also with our Open nepal whatsapp lead source PHP CMS. We deploy a global digital marketing solution in ASP mode that allows our customers to have in a single point a high-performance global tool integrating emailing, social media calendar, RSS feed curation, CRM, videoconferencing, analytics, Ads tracking, centralized SEO and URL optimization, centralized blog etc.
What advice would you give to a project leader who is comparing different agencies?
Ask to see customer references and do not rely only on the design of the site which is a completely subjective notion. The most important thing is to have visitors on the site and that it converts and for that it is not what is seen that takes precedence but the three technical, semantic and backlinking pillars implemented. In the same way always have a semantic audit carried out or at least a keyword search before designing the site to integrate SEO from the start.
Could you simply explain to our readers the main phases of creating a website?
1/ Definition of objectives (targets, competitive environment, categories and products/services offered)
2/ Identification of the environment (migration or creation, customer base to be taken over, proposed payment solution, logistics solution, integration of third-party applications such as CRM, ERP, PIM)
3/ Layout and UX of the site
4/ Development of the site
5/ Quality control
6/ SEO optimization and responsiveness
7/ Production and acceptance testing.
When it comes to creating an e-commerce site, what are the most important points to consider before getting started?
Interactions with existing or to-be-created systems (ERP, CRM, PIM), proposed payment solutions and ideal delivery/logistics solutions and, above all, integrating the site's natural referencing from the start, because what's the point of having a beautiful site if there are no visitors? Customers often underestimate the investments required to generate traffic on the site.
Why choose Searchbooster?
1/ Because we probably have one of the best value for money on the market and already have many satisfied customers as references.
2/ Because we have a one-stop shop logic that simplifies our customers' lives and allows for real consistency in the digital strategy implemented.
3/ Because we experiment for ourselves everything we do for our customers before proposing it to them.
What are the types of clients you work with?
Clearly we work with major accounts such as Groupama, Novarchives but also with SMEs in all sectors of activity and also VSEs/TPIs and startups. We are specialized in digital and on the other hand we refuse to work for competing companies in order to be ourselves a real competitive advantage for the customers who trust us,
searchbooster agency
Summary
Can you introduce yourself in a few words and describe the agency?
SEARCHBOOSTER - Olivier MAURIN
Searchbooster is truly a 360° digital agency that has skills in both web design and web development as well as digital marketing. In our opinion, this makes all the difference in a traditionally very siloed universe. As a result, we integrate the future visibility of their site or e-commerce store from the first exchange with our clients through the activation of all digital levers SEO, SEA, social media, content management, e-reputation, emailing, etc.
How do you differentiate yourself from other agencies?
Our ability to truly be a global agency with very significant expertise in search marketing is essential. In addition, we offer to develop e-commerce stores with the CMS on the market but also with our Open nepal whatsapp lead source PHP CMS. We deploy a global digital marketing solution in ASP mode that allows our customers to have in a single point a high-performance global tool integrating emailing, social media calendar, RSS feed curation, CRM, videoconferencing, analytics, Ads tracking, centralized SEO and URL optimization, centralized blog etc.
What advice would you give to a project leader who is comparing different agencies?
Ask to see customer references and do not rely only on the design of the site which is a completely subjective notion. The most important thing is to have visitors on the site and that it converts and for that it is not what is seen that takes precedence but the three technical, semantic and backlinking pillars implemented. In the same way always have a semantic audit carried out or at least a keyword search before designing the site to integrate SEO from the start.
Could you simply explain to our readers the main phases of creating a website?
1/ Definition of objectives (targets, competitive environment, categories and products/services offered)
2/ Identification of the environment (migration or creation, customer base to be taken over, proposed payment solution, logistics solution, integration of third-party applications such as CRM, ERP, PIM)
3/ Layout and UX of the site
4/ Development of the site
5/ Quality control
6/ SEO optimization and responsiveness
7/ Production and acceptance testing.
When it comes to creating an e-commerce site, what are the most important points to consider before getting started?
Interactions with existing or to-be-created systems (ERP, CRM, PIM), proposed payment solutions and ideal delivery/logistics solutions and, above all, integrating the site's natural referencing from the start, because what's the point of having a beautiful site if there are no visitors? Customers often underestimate the investments required to generate traffic on the site.
Why choose Searchbooster?
1/ Because we probably have one of the best value for money on the market and already have many satisfied customers as references.
2/ Because we have a one-stop shop logic that simplifies our customers' lives and allows for real consistency in the digital strategy implemented.
3/ Because we experiment for ourselves everything we do for our customers before proposing it to them.
What are the types of clients you work with?
Clearly we work with major accounts such as Groupama, Novarchives but also with SMEs in all sectors of activity and also VSEs/TPIs and startups. We are specialized in digital and on the other hand we refuse to work for competing companies in order to be ourselves a real competitive advantage for the customers who trust us,