Google AdWords for Dummies – Q&A from an Entrepreneur to an AdWords Expert
Posted: Thu Jan 02, 2025 10:35 am
You are an entrepreneur and you want to use Google AdWords to promote your products or services to your target customers. Problem: you don't know how it works.
You are not alone in this case and in general these are always the same questions that come up from young beginner entrepreneurs. In this AdWords for Dummies guide, we give you the answer to the main questions that beginners ask themselves about Google AdWords.
adwords for dummies search ads
For practical reasons, we will only focus here on “Search” campaigns, i.e. those which consist of broadcasting your ads on the Google search engine.
Summary
#1 How does Google AdWords work?
If we want to explain in a few words and in a simple way how Google AdWords works, we can summarize things in three points:
Potential customers search for the products they need by typing a descriptive keyword into Google's search bar. For example, "buy carnival costume."
By using the Google AdWords platform, you can bid on these keywords and display ads at the top of the results pages to attract the attention of the Internet users you are targeting. Your ad is displayed more or less high nepal whatsapp data compared to those of your competitors depending on the level of your bid and the “quality score”. On this last point, we refer you to the article “ Everything you need to know about the Google Adwords Quality Score – Definitions, factors and myths ”.
Internet users click on your ad and land on a page presenting the product in question (= your "landing page"). They buy the product if they like it. Google AdWords charges you for each click, whether it results in a conversion of the Internet user (a purchase) or not.
In parallel with reading this article, we recommend that you consult our complete guide to creating your first AdWords campaign . The steps to create a campaign are detailed one by one.
#2 What are the main steps to launching an AdWords campaign?
The process essentially includes five steps:
Create a Google AdWords account.
Search for relevant keywords for each product you want to promote. It is on the pages of these keywords that your ads will appear.
Create a campaign for each product.
Create ad text for each product.
Launch the campaigns.
adwords for dummies create account
Creating an AdWords account only takes a few minutes.
#3 Who manages AdWords campaigns?
Creating AdWords campaigns can be done in-house, by yourself or your marketing team if you have one. You can also outsource the creation and management of your campaigns to a web agency. If you intend to invest large sums of money in AdWords advertising, it may be relevant to recruit a person dedicated to managing your campaigns. If you want to obtain results very quickly, you cannot manage the campaigns yourself but you do not have the means to recruit a campaign manager, the best option is probably outsourcing.
La Fabrique du Net helps you navigate the jungle of agencies and find the one that meets your expectations and constraints. Discover our complete guide to finding your AdWords agency .
#4 How to determine the duration of a campaign?
There are two possible approaches, both of which are recommendable:
The “budget-centric” approach , focused on the budget. You estimate the amount you will spend each month by determining the monthly search volume on the target keywords and applying a conversion rate of 2%. This allows you to know the potential number of clicks. Then, simply multiply the number of clicks by the cost per click (CPC) to have a good estimate of the monthly AdWords expenses. The duration of your campaign is obtained, finally, by comparing the estimate of expenses per month and your budget. If you have a budget of 2,000 euros and you calculate a monthly cost of 500 euros, your campaign will last 4 months.
You are not alone in this case and in general these are always the same questions that come up from young beginner entrepreneurs. In this AdWords for Dummies guide, we give you the answer to the main questions that beginners ask themselves about Google AdWords.
adwords for dummies search ads
For practical reasons, we will only focus here on “Search” campaigns, i.e. those which consist of broadcasting your ads on the Google search engine.
Summary
#1 How does Google AdWords work?
If we want to explain in a few words and in a simple way how Google AdWords works, we can summarize things in three points:
Potential customers search for the products they need by typing a descriptive keyword into Google's search bar. For example, "buy carnival costume."
By using the Google AdWords platform, you can bid on these keywords and display ads at the top of the results pages to attract the attention of the Internet users you are targeting. Your ad is displayed more or less high nepal whatsapp data compared to those of your competitors depending on the level of your bid and the “quality score”. On this last point, we refer you to the article “ Everything you need to know about the Google Adwords Quality Score – Definitions, factors and myths ”.
Internet users click on your ad and land on a page presenting the product in question (= your "landing page"). They buy the product if they like it. Google AdWords charges you for each click, whether it results in a conversion of the Internet user (a purchase) or not.
In parallel with reading this article, we recommend that you consult our complete guide to creating your first AdWords campaign . The steps to create a campaign are detailed one by one.
#2 What are the main steps to launching an AdWords campaign?
The process essentially includes five steps:
Create a Google AdWords account.
Search for relevant keywords for each product you want to promote. It is on the pages of these keywords that your ads will appear.
Create a campaign for each product.
Create ad text for each product.
Launch the campaigns.
adwords for dummies create account
Creating an AdWords account only takes a few minutes.
#3 Who manages AdWords campaigns?
Creating AdWords campaigns can be done in-house, by yourself or your marketing team if you have one. You can also outsource the creation and management of your campaigns to a web agency. If you intend to invest large sums of money in AdWords advertising, it may be relevant to recruit a person dedicated to managing your campaigns. If you want to obtain results very quickly, you cannot manage the campaigns yourself but you do not have the means to recruit a campaign manager, the best option is probably outsourcing.
La Fabrique du Net helps you navigate the jungle of agencies and find the one that meets your expectations and constraints. Discover our complete guide to finding your AdWords agency .
#4 How to determine the duration of a campaign?
There are two possible approaches, both of which are recommendable:
The “budget-centric” approach , focused on the budget. You estimate the amount you will spend each month by determining the monthly search volume on the target keywords and applying a conversion rate of 2%. This allows you to know the potential number of clicks. Then, simply multiply the number of clicks by the cost per click (CPC) to have a good estimate of the monthly AdWords expenses. The duration of your campaign is obtained, finally, by comparing the estimate of expenses per month and your budget. If you have a budget of 2,000 euros and you calculate a monthly cost of 500 euros, your campaign will last 4 months.