13 Tips for Writing Effective Article Titles

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Writing high-quality articles takes a lot of time, but unfortunately, they don’t always get read. According to Copyblogger , 8 out of 10 people will read the headlines of your articles, but only 2 out of 10 will click through to read the rest. To maximize your effectiveness on blogging and in your content marketing in general, you need to write memorable headlines that people feel compelled to click through. Learning the techniques of writing will gradually lead you to writing ultra-effective article headlines. If you want to become a star at formulating article headlines, follow our tips below.

Summary

1. Write multiple titles for each article
An effective way is to write at least 5 titles for each article and then choose the best one. Many bloggers and professional editors recommend doing this, which will definitely help you write better titles. There is no magic formula to write the perfect title every time, so write several titles to brainstorm the best idea.

2. Incorporate specific numbers into the title
Headlines work best when they are very specific. One easy way to be specific is to add numbers to them. A study by Conductor found that people prefer headlines with numbers over other types of headlines.



For example, which of the following headlines is most compelling?

How to grow your email list?
5 Tactics to Grow Your Email List by 142% in 3 Months
Most people will find the second headline more appealing because the first one seems very generic while the second one contains specific numbers, implying that the author is credible on the topic. Another tip is to try using odd numbers instead of even numbers. A study conducted by Outbrain and Hubspot showed that headlines with odd numbers get 20% more clicks than headlines with even numbers. But what if your article contains an even number of points to cover? Here are some solutions:

Remove the weakest item from the list
Make the last point a bonus. For example, if you have a list of 7 writing tips, you can simply present the 8th tip as a “bonus tip” instead of giving it a number.
Just use an odd number in the title. For example, if I have a list of 22 tips, I might instead write it as “21+ Marketing Tips for Your Business.” Writing the title this way also allows me to expand the post later to include more items.
3. Use parentheses or brackets
One way to create more engaging headlines is to use parentheses. Some of the world’s most respected copywriters use parentheses in their headlines and text. Additionally, Outbrain and Hubspot conducted hong kong whatsapp list a study of over 3.3 million paid links and found that headlines with parentheses were 38% more effective than without. Copywriters can use parentheses or brackets to separate parts of a headline. In the examples below, notice how parentheses also create a little visual variety. There are several ways you can use parentheses to make headlines more engaging.

Give extra bonuses to your readers

One way to use parentheses is to mention an added bonus or give readers another reason to click. Example : 7 Ways to Write Click-Through Headlines (Free Headline Template Inside).

Generate curiosity

Another use for parentheses is to add a short sentence that will generate curiosity. Sites like Buzzfeed and Upworthy have used this tactic a lot. Example : 7 Ways to Write Click-Through Headlines (#3 Will Double Your Sales).

Boost credibility

A great way to use parentheses is to add a credibility “boost” to your headline. Give readers a reason to immediately see you as an authority and they’ll be much more likely to click through and read your article. Example : 7 Ways to Write Click-Through Headlines (That Increased My Sales by $12,000).