Top 5 Ways to Use WhatsApp Business Platform
Posted: Sat Jan 04, 2025 4:15 am
Created in 2009, WhatsApp was not originally intended to be a messaging platform. Currently, it is the most popular messaging app in the world, with 2 billion monthly active users and 100 billion daily interactions . With these numbers, WhatsApp is a channel that offers businesses an excellent opportunity to reach their potential or real customers. Find out how to use WhatsApp Business Platform or optimize your way of using it, here are some ideas that can help you:
1. Rich notifications
2. Marketing campaigns
3. Customer service
4. Alerts
5. Sales
1. Rich notifications
Quick updates, like an appointment reminder or order confirmation, are perfect examples of using mobile messaging. While email and direct mail can also work, the former can easily be overlooked or end up in the junk mail folder, and the latter can lack timeliness.
By using the WhatsApp Business platform , you can make your messages more effective than just a notification.
Instead of sending a classic message (which still has an impact), you can add rich features such as interactive buttons. Let’s say you’re sending an appointment reminder. Consider including a button that allows your recipient pakistan whatsapp list to reschedule via your online appointment system or a button that allows them to call the office to quickly and easily reschedule if necessary. Plus, it’s more engaging!
2. Marketing campaigns
Did you know that 81% of global consumers would consider purchasing a product from a business after receiving a WhatsApp marketing message? On the other hand, the average conversion rate for email marketing is between 2-3% depending on the industry.
That doesn’t mean WhatsApp is better than email, though. We found that nearly half of consumers (48%) chose email newsletters as their preferred way to communicate with brands, compared to 29% for SMS and WhatsApp. Therefore, we recommend using the WhatsApp Business platform alongside email to send rich, engaging content and boost conversion rates overall.
Take advantage of the many features of the WhatsApp Business platform such as buttons, locations, QR codes and website previews. These elements will not only highlight your flash sale and product launch messages, but also drive traffic to your website or final destination.
3. Customer service
Customers can get frustrated if they have to wait a long time to reach your customer service. In fact, we recently discovered that consumers are becoming increasingly impatient: 81% of them expect a response from businesses within 24 hours and 20% get impatient before an hour.
With the WhatsApp Business platform, you can create faster, even instantaneous, interactions and deliver more satisfying experiences.
Instead of putting them on hold or making them wait in line, your customers can easily send you a message on WhatsApp from anywhere. They can then close the app and go about their business. No need to leave the window open for the chat to close and have to wait again.
By introducing features like automated messaging or chatbots, you can save your customer service team time. So, if customers contact you outside of business hours, they can still interact with your business. Plus, if their question is clear and specific, the chatbot can redirect them to a suitable solution. This will allow your team to focus on more complex tasks such as developing custom packages or rates.
4. Alerts
With email open rates as low as 21% and 5 million bounced emails in 2020 in France, it’s easy to see why customers are missing out on important updates. The in-app receipt and read notifications built into the WhatsApp Business platform can help you make sure your important messages have been received and acted upon.
This makes the WhatsApp Business platform a great channel to send important alerts such as travel updates, facility closures, and security breaches.
1. Rich notifications
2. Marketing campaigns
3. Customer service
4. Alerts
5. Sales
1. Rich notifications
Quick updates, like an appointment reminder or order confirmation, are perfect examples of using mobile messaging. While email and direct mail can also work, the former can easily be overlooked or end up in the junk mail folder, and the latter can lack timeliness.
By using the WhatsApp Business platform , you can make your messages more effective than just a notification.
Instead of sending a classic message (which still has an impact), you can add rich features such as interactive buttons. Let’s say you’re sending an appointment reminder. Consider including a button that allows your recipient pakistan whatsapp list to reschedule via your online appointment system or a button that allows them to call the office to quickly and easily reschedule if necessary. Plus, it’s more engaging!
2. Marketing campaigns
Did you know that 81% of global consumers would consider purchasing a product from a business after receiving a WhatsApp marketing message? On the other hand, the average conversion rate for email marketing is between 2-3% depending on the industry.
That doesn’t mean WhatsApp is better than email, though. We found that nearly half of consumers (48%) chose email newsletters as their preferred way to communicate with brands, compared to 29% for SMS and WhatsApp. Therefore, we recommend using the WhatsApp Business platform alongside email to send rich, engaging content and boost conversion rates overall.
Take advantage of the many features of the WhatsApp Business platform such as buttons, locations, QR codes and website previews. These elements will not only highlight your flash sale and product launch messages, but also drive traffic to your website or final destination.
3. Customer service
Customers can get frustrated if they have to wait a long time to reach your customer service. In fact, we recently discovered that consumers are becoming increasingly impatient: 81% of them expect a response from businesses within 24 hours and 20% get impatient before an hour.
With the WhatsApp Business platform, you can create faster, even instantaneous, interactions and deliver more satisfying experiences.
Instead of putting them on hold or making them wait in line, your customers can easily send you a message on WhatsApp from anywhere. They can then close the app and go about their business. No need to leave the window open for the chat to close and have to wait again.
By introducing features like automated messaging or chatbots, you can save your customer service team time. So, if customers contact you outside of business hours, they can still interact with your business. Plus, if their question is clear and specific, the chatbot can redirect them to a suitable solution. This will allow your team to focus on more complex tasks such as developing custom packages or rates.
4. Alerts
With email open rates as low as 21% and 5 million bounced emails in 2020 in France, it’s easy to see why customers are missing out on important updates. The in-app receipt and read notifications built into the WhatsApp Business platform can help you make sure your important messages have been received and acted upon.
This makes the WhatsApp Business platform a great channel to send important alerts such as travel updates, facility closures, and security breaches.