Why is Guerrilla Marketing Effective and 3 Steps on How to Use It?
Posted: Sat Jan 04, 2025 4:50 am
Banner blindness, or consumers’ failure to notice traditional advertisements, has forced businesses to be more creative and find new ways to reach their audience. The core idea of guerrilla marketing is to surprise consumers, impress them, and create a buzz. It is a form of marketing that questions and abandons traditional patterns and does not follow conventional strategies. It is an effective and risky tool. Today, let’s consider why guerrilla marketing is effective and how to use it for promotional activities?
The following statement mainly characterizes the book's definition of guerrilla marketing: a method of achieving profits with minimal financial expenditure using surprising, even unconventional methods. The most important thing is surprise, creating something exciting that directly reaches the recipient. This influences the mindset of people who do not want to participate in traditional campaigns. Guerrilla marketing goes to a higher level and penetrates the subconscious of the recipients. For a campaign to work quickly and effectively, it must use memorable elements. In this case, humorous and even controversial elements, which may even border on good taste, work best.
When is guerrilla marketing best?
Although it may seem that such a shocking form of advertising is uae phone number list aimed at open-minded young people, and in the case of more conservative people it may even cause outrage, nothing could be further from the truth. Guerrilla marketing consists of a variety of strategies, so advertisers who know their target audience can choose the best one.
Guerrilla marketing was originally intended for small businesses that didn’t have a large advertising budget. It was supposed to be a way to gain market share. However, large corporations have seen great potential in it, which is why they are successfully adapting it. It also works well for creating effective social or environmental campaigns.
Unconventional methods for conventional goals
The main goal of guerrilla marketing is effective promotion that influences sales and wins over a group of loyal customers. It differs from conventional methods only in that it adopts non-obvious methods.
One of the conditions for the effectiveness of this medium is careful observation of the environment. To create this type of content, you need imagination and insight, thanks to which you will allocate resources appropriately. Remember that guerrilla marketing actions in the perception of customers are spontaneous, but they require proper preparation and careful planning of each step. You must create the plan in such a way that the recipients recognize it. They must have the impression that it is something introduced out of nowhere, spontaneously. Without much planning and all the context. All the effort must remain unnoticed.
Why Guerrilla Marketing is Effective
What to Keep in Mind When Planning to Invest in Guerrilla Marketing
Guerrilla advertising needs recognition. It's not about size, it's about being ahead of the curve and standing out from the crowd. You also need a breath of fresh air and the effect of surprise. At a time when consumers don't believe in the uniqueness of advertising and feel saturated with ubiquitous marketing efforts, it must attract potential customers. This is not an easy task and requires a lot of creativity. When creating this type of content, it's worth following the rule that they should clash, but positively. It's not about controversy, but about curiosity and evoking a positive surprise in the audience. It's worth following the rule that less is more.
The risk of using guerrilla marketing is precisely the fine line of good taste. One false step means a huge loss of image. To avoid this, it is necessary to carefully study the target audience and adapt the content to their specificities.
When creating content in guerrilla marketing, you need to break out of the usual patterns and remember that the main objective is not to change the brand, but to find a point of adherence. An element that will be associated with it.
An example of this type of action is the famous jump from the stratosphere. It certainly wasn’t a cheap campaign. But nowadays, when you mention the jump, you immediately think of Felix Baumgartner and the brand… Red Bull, of course. The videos of the event on YouTube have millions of views (47M on the official Red Bull channel and over 122M on the BBC channel). Few people have heard of the fact that some time later the record was broken by the vice-president of the internet giant Google. The jump from the stratosphere and the record broken at the time were remembered as a success for Red Bull.
It was an example of a very expensive campaign. However, huge financial expenses are not always an indicator of success. What matters is the idea and the unconventional approach. Social media echoed an unusual campaign, the idea for which came from studio 20th Century Fox. The Deadpool movie premiere fell on Valentine's Day, so they decided to create a Tinder account for the main character. As a result, the account gained a lot of publicity that spread across the web.
These examples prove that guerrilla marketing campaigns can be both cheap and expensive. They can shock, surprise, or entertain. Guerrilla marketing has many facets, but all campaigns have one thing in common – creativity.
The following statement mainly characterizes the book's definition of guerrilla marketing: a method of achieving profits with minimal financial expenditure using surprising, even unconventional methods. The most important thing is surprise, creating something exciting that directly reaches the recipient. This influences the mindset of people who do not want to participate in traditional campaigns. Guerrilla marketing goes to a higher level and penetrates the subconscious of the recipients. For a campaign to work quickly and effectively, it must use memorable elements. In this case, humorous and even controversial elements, which may even border on good taste, work best.
When is guerrilla marketing best?
Although it may seem that such a shocking form of advertising is uae phone number list aimed at open-minded young people, and in the case of more conservative people it may even cause outrage, nothing could be further from the truth. Guerrilla marketing consists of a variety of strategies, so advertisers who know their target audience can choose the best one.
Guerrilla marketing was originally intended for small businesses that didn’t have a large advertising budget. It was supposed to be a way to gain market share. However, large corporations have seen great potential in it, which is why they are successfully adapting it. It also works well for creating effective social or environmental campaigns.
Unconventional methods for conventional goals
The main goal of guerrilla marketing is effective promotion that influences sales and wins over a group of loyal customers. It differs from conventional methods only in that it adopts non-obvious methods.
One of the conditions for the effectiveness of this medium is careful observation of the environment. To create this type of content, you need imagination and insight, thanks to which you will allocate resources appropriately. Remember that guerrilla marketing actions in the perception of customers are spontaneous, but they require proper preparation and careful planning of each step. You must create the plan in such a way that the recipients recognize it. They must have the impression that it is something introduced out of nowhere, spontaneously. Without much planning and all the context. All the effort must remain unnoticed.
Why Guerrilla Marketing is Effective
What to Keep in Mind When Planning to Invest in Guerrilla Marketing
Guerrilla advertising needs recognition. It's not about size, it's about being ahead of the curve and standing out from the crowd. You also need a breath of fresh air and the effect of surprise. At a time when consumers don't believe in the uniqueness of advertising and feel saturated with ubiquitous marketing efforts, it must attract potential customers. This is not an easy task and requires a lot of creativity. When creating this type of content, it's worth following the rule that they should clash, but positively. It's not about controversy, but about curiosity and evoking a positive surprise in the audience. It's worth following the rule that less is more.
The risk of using guerrilla marketing is precisely the fine line of good taste. One false step means a huge loss of image. To avoid this, it is necessary to carefully study the target audience and adapt the content to their specificities.
When creating content in guerrilla marketing, you need to break out of the usual patterns and remember that the main objective is not to change the brand, but to find a point of adherence. An element that will be associated with it.
An example of this type of action is the famous jump from the stratosphere. It certainly wasn’t a cheap campaign. But nowadays, when you mention the jump, you immediately think of Felix Baumgartner and the brand… Red Bull, of course. The videos of the event on YouTube have millions of views (47M on the official Red Bull channel and over 122M on the BBC channel). Few people have heard of the fact that some time later the record was broken by the vice-president of the internet giant Google. The jump from the stratosphere and the record broken at the time were remembered as a success for Red Bull.
It was an example of a very expensive campaign. However, huge financial expenses are not always an indicator of success. What matters is the idea and the unconventional approach. Social media echoed an unusual campaign, the idea for which came from studio 20th Century Fox. The Deadpool movie premiere fell on Valentine's Day, so they decided to create a Tinder account for the main character. As a result, the account gained a lot of publicity that spread across the web.
These examples prove that guerrilla marketing campaigns can be both cheap and expensive. They can shock, surprise, or entertain. Guerrilla marketing has many facets, but all campaigns have one thing in common – creativity.