On May 25, 2018, the GDPR arrives and it will influence whatsapp data the way you generate leads. The General Data Protection Regulation or GDPR is an extension of the laws already in force. Despite the media echo that this regulation can have, the text is a logical continuation engaged since 1978 and the Data Protection Act. The Data Protection Acts are a European regulation applicable to all countries of the European Union.
This regulation will be a big change for everyone, because the issue of data protection becomes a priority. The rights of individuals are the keystone of this law which aims to protect them more from new technologies. Many companies today sell customer contacts to generate more leads. These customer contacts obtained see their personal data transferred without their consent, which poses a real problem today.
In addition, many websites or blogs ask for personal information through online payment or contact forms. The issue of security and responsibilities around the issue of data is the highlight of this law.
So we can ask ourselves what changes will the GDPR bring to our businesses?
The Data Protection Regulation or GDPR is a law strengthening the Data Protection Act of 1978. It is more specifically linked to Law 78-17 relating to data processing, files and freedoms. This law aims to respond to the developments of new technologies and the explosion of digital tools.
Since 2012, the issue of GDPR has been addressed and highlighted by the European Commission. It aims to address the increase in fraud but also in international or non-international transfers of customer-prospect files.