What is BANT
Posted: Sat Jan 04, 2025 5:40 am
Generating leads is the driving force of every business, telegram data but how do you know if a consumer is ready to buy? Marketing gives us a method called BANT. BANT is a 4-step method for qualifying and scoring a potential customer. The acronym BANT stands for Budget, Authority, Need and Timing.
Widely used by B2B marketers, it is increasingly being used in B2C. Indeed, the emergence of merchant websites has pushed B2C marketers to apply this method. As far as BANT and B2B are concerned, this association is essential. The vast majority of B2B companies do not have a point of sale. It is therefore essential to know the temperature and measure whether a customer would make a purchase.
BANT has now become one of the most important actions in B2B marketing. Let's see together what BANT is and how to use it in your marketing strategy?
BANT is based on 4 variables to assess whether your lead is ready to make a purchase. These four variables are interdependent and if one of them does not respond positively then the lead is not yet ready. Let's look at the 4 steps of BANT:
Budget : A key question for the end user, the question of price must fit into your client's allocated budget. Whether in B2B or B2C, the client has a ceiling price that he cannot exceed. If it is too high for him, he will try to negotiate or will not go through with the purchase. Above all, it allows you to measure the client's ability to afford the product or service that you offer.
Authority : A part that is a little harder to distinguish because it involves knowing the person who validates purchases. Often in a company wishing to make a purchase, the person making the first contact (form or call) is not the buyer. The objective of authority is to classify the different interlocutors while finding the interlocutor who can make the purchasing decision.
Widely used by B2B marketers, it is increasingly being used in B2C. Indeed, the emergence of merchant websites has pushed B2C marketers to apply this method. As far as BANT and B2B are concerned, this association is essential. The vast majority of B2B companies do not have a point of sale. It is therefore essential to know the temperature and measure whether a customer would make a purchase.
BANT has now become one of the most important actions in B2B marketing. Let's see together what BANT is and how to use it in your marketing strategy?
BANT is based on 4 variables to assess whether your lead is ready to make a purchase. These four variables are interdependent and if one of them does not respond positively then the lead is not yet ready. Let's look at the 4 steps of BANT:
Budget : A key question for the end user, the question of price must fit into your client's allocated budget. Whether in B2B or B2C, the client has a ceiling price that he cannot exceed. If it is too high for him, he will try to negotiate or will not go through with the purchase. Above all, it allows you to measure the client's ability to afford the product or service that you offer.
Authority : A part that is a little harder to distinguish because it involves knowing the person who validates purchases. Often in a company wishing to make a purchase, the person making the first contact (form or call) is not the buyer. The objective of authority is to classify the different interlocutors while finding the interlocutor who can make the purchasing decision.