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2022 has been a busy year for marketers – we had a lot of updates and phone number list india features released across almost every social media platform. And we have one more update to take a closer look at, this time breaking the social media bubble.
Amazon. After announcing plans to start investing in social commerce earlier this year, the company has officially launched Inspire , a content hub featuring short-form videos and photos, where customers will be able to discover, explore and purchase products in a different format than we’re used to seeing on Amazon’s marketplace.
And this isn't the first time Amazon has adopted a social media model to inspire its shoppers. The retailer has already offered features similar to Pinterest, Instagram and even a YouTube knockoff, Amazon Live .
But why does the world's largest e-commerce company decide to take this step to enter the hotly contested universe of social media? And, more importantly, does this make sense for its customers? Well, we asked ourselves these questions too, and we'll try to answer them in this article.
How will Inspire work?