Revenue Enablement Specialist
Posted: Mon Jan 06, 2025 6:43 am
If your fans like it, it will be further seen by the fans' friends, forming fission growth. Xiaohongshu itself is an e-commerce platform. Many users come to Xiaohongshu with a mood similar to "shopping", which is fundamentally different from pan-entertainment platforms such as Douyin. Although it is difficult for traffic to have an "overnight explosion" growth, the long-tail effect is significant. The exposure period is long, and the probability of fans being planted is very high. As long as the content is high-quality and the keyword matching is accurate, users can be continuously planted to attract social fission. The live streaming traffic algorithm matches the user's search needs and attracts user attention through content, and finally reaches the step of facilitating user conversion.
The algorithm of Xiaohongshu e-commerce is similar to that poland whatsapp resource of Douyin, and it allocates weight and traffic. The weight determines the "quantity" of the push. What is weight? Simply put, weight is the evaluation made by the system on each account, and this evaluation is measured through comprehensive data. The higher the platform's rating of you, the higher the weight and the more traffic you get. In Xiaohongshu e-commerce, "weight" is mainly divided into: basic weight and real-time ranking weight). Basic weight. As mentioned above, each account is different. The system will determine the weight level based on the comprehensive performance of the account within a certain period, and it is not fixed.
If you don't make progress, you will retreat. The fittest will survive. But do you think you can sit back and relax and sell goods all the time if you have a high basic weight? Don't forget that there is another weight measurement mechanism). Real-time ranking weight. Each account will have a basic weight. The amount of push flow after the broadcast is determined by the weight level, but the live broadcast room is like a reservoir. If there is no new traffic coming in, there will be no one in the live broadcast room soon. What is the subsequent traffic distribution mechanism? Xiaohongshu adopts a real-time horse racing mechanism.
The algorithm of Xiaohongshu e-commerce is similar to that poland whatsapp resource of Douyin, and it allocates weight and traffic. The weight determines the "quantity" of the push. What is weight? Simply put, weight is the evaluation made by the system on each account, and this evaluation is measured through comprehensive data. The higher the platform's rating of you, the higher the weight and the more traffic you get. In Xiaohongshu e-commerce, "weight" is mainly divided into: basic weight and real-time ranking weight). Basic weight. As mentioned above, each account is different. The system will determine the weight level based on the comprehensive performance of the account within a certain period, and it is not fixed.
If you don't make progress, you will retreat. The fittest will survive. But do you think you can sit back and relax and sell goods all the time if you have a high basic weight? Don't forget that there is another weight measurement mechanism). Real-time ranking weight. Each account will have a basic weight. The amount of push flow after the broadcast is determined by the weight level, but the live broadcast room is like a reservoir. If there is no new traffic coming in, there will be no one in the live broadcast room soon. What is the subsequent traffic distribution mechanism? Xiaohongshu adopts a real-time horse racing mechanism.