An advantage may be that such companies can offer to supplement the report with web analytics, monitoring of competitors' activity in online advertising and other related areas. the real goals and objectives of a marketer, the practical applicability of such reports often leaves much to be desired. Why is it better to buy reports directly from the author, rather than using the services of an intermediary: Price (the agent's commission is very rarely included in the cost of the study, usually the client will pay this markup) Qualified support (any reputable research company offers free consultations on the report for a certain period of time, for example, for us it is 30 days.
Methodological issues, classification features, nuances armenia telegram of the initial data and methods of calculating indicators and a number of other questions very often arise in the process of studying the research) Refinement of the report based on specific requests (the researcher can focus on a particular product, region, add market research from a certain angle) Access to source data (a marketer may need source research data in tabular form to solve related problems, while intermediaries typically provide reports in PDF format). Updating a marketing study on special terms (with a periodic purchase of one report, a partial update or addition is possible at a reduced price) These are the key benefits of working with research authors, but the list goes on.
As in any other area, the advantages of cooperation with more experienced market participants who value their reputation are not only the difference in qualifications, reliability of data and professional approach to solving problems, but also generally include all the advantages of a reliable partner for years, who is recommended to friends.For the marketer - analysis of the Russian economy and the impact of coronavirus 22.06.2020 The task of analyzing the external environment, even in favorable times for business, regularly arises before a marketer. In conditions of crisis and uncertainty, tracking the dynamics of key indicators and new factors of influence becomes especially relevant. If in the current situation we focus on official media and publications, then the picture of the market may seem illogical and contradictory to the point of absurdity.