The newsletter is like an on-ramp to the site. Attract by email and convert on the website. In the content of the newsletter, what is too much, spoils it. Do not overload your newsletter, even if you have a lot of offers for the end of year holidays. Email campaigns do not need to be extremely long and cluttered with text. At a glance, the reader should realize the essentials.
Examples of festive newsletters with easy-to-read content
easy to read holiday email 1
easy to read holiday email 3
easy to read holiday email 2
The above newsletters have little but relevant text, a clear offer and an attractive design. We realize at a glance the advantages we have and can switch to the site.
Read more tips on how to create a Christmas and holiday newsletter that resonates with your audience.
Newsletter Post-Click Engagement: Website Personalization and More.
If he clicked on the email and went to the website, it means united kingdom telegram that the newsletter was effective. However, in order to facilitate the customer's path to conversion , you need to ensure a great experience on the website . That is, have a post-click engagement of the newsletter. To achieve this, you can use a festive design and thematic categorization of products. In this way, you maintain the mood of holiday joy and at the same time make it easier to find items.
Thematic categorization of products in holiday season promotions is best done in new, distinct categories. Then, you put them front and center on your site, alongside banners and other shortcuts to key promotions. Also, make sure that site visitors can perform advanced searches on the site and that filters include seasonal tags : e.g. Christmas gifts, women's gifts, gift baskets, etc.
Finally, make sure that the quick support section with phone number or live chat is prominently displayed.
Simplified payment page with multiple payment options including installments and pay later
In addition to an attractive newsletter and a good website experience on the product page, you need to have an optimized checkout page. It is important to be as easy as possible to use and save the customer time.
As for payment methods, be flexible and offer as many as possible, including the possibility of paying in installments or paying after 30 days of ordering (Buy now, pay later).
Since we are still talking about simple things, we take this opportunity to invite you to try the NewsMAN newsletter platform . Click on the button below to directly edit a newsletter template without an account. You can then save and create your email marketing account.
Try NewsMAN without an account
Automatic Abandoned Cart and Follow-up Emails for the Holiday Season
To increase product sales from newsletter campaigns during the holiday season, you need to remember to enable automations. Enable a series of abandoned cart emails and a few follow-up emails after the order (e.g., automated customer review email ).
Nowadays, people are very busy and usually disconnect from their shopping searches because of it. Another reason why they don’t complete their purchases is that they need a discount or another product, and you can provide these things through email automation .
In addition, consumers are no longer like before because they now have easy access to information. We are talking about smart buyers, who look for the best products at a good price-quality ratio. They add their favorite products to their wish list, activate notifications when the price is lower, etc. In times of shopping fever, they sign up in advance for promotions via pop-ups and already pre-order some products. In any case, this type of customer expects to receive automatic emails after performing an action in the e-shop, viewing products, adding to the cart or making a direct purchase. It would be a shame not to give them an experience to their liking, as expected.
What Type of Holiday Email Campaigns Can You Send? 8 Types.
Holiday Promotional Campaign Calendar Email
Everyone is busy during the festive season. It is better to send an email to your subscribers in advance with the schedule of the winter festive campaign. Provide the subscribers with details about the campaign period, expected discounts and how it works. It does not have to be a very detailed email, just inform and give an overview of the festive promotional campaign.
Invitation, call-to-action, welcome and thank-you email campaigns
The most anticipated emails are always the ones that precede marketing campaigns, which are also the most effective in terms of results. Send email campaigns to stimulate and encourage subscribers: e.g.: << Get ready for.., Join the pre-sale campaign, Add to wishlist, Only a few left, Are you ready? >>
Also add emails to the marketing campaign calendar that announce the start, for example: "We start in…, It's started!"
Don’t forget thank you emails for your subscribers. The e-commerce market is vast and people have a lot of choices. People receive emails from many brands, but few make a difference in their hearts. Be one of them. If they signed up for your holiday promotion, don’t forget to thank them via email. You can also send thank you emails to those who have purchased from you before. People will be more than happy to read them and see that they are appreciated.
Informative and educational email campaigns, guides, gift ideas and more
Send informative and educational email campaigns that inspire subscribers and help them with their purchasing decisions. The most popular educational newsletters are:
Buying guide “How to choose product X”;
Tutorial: How to use search, filters and comparison to find the right product;
Inspirational email: gift ideas for him/her.
Email campaigns with the best trending products, best sellers, with reviews
Who doesn’t like to be fashionable and wear what’s on trend! For the holidays, send email campaigns with the trendiest products . They can be festive themed or the most purchased, new in stock, etc. The more options you give them, the more grateful your readers will be.
Another type of newsletter you can send for the holidays is the classic email with best-selling products. They can be seasonal, from the last few months, all-time, etc. Don’t forget to create holiday gift packs too.
Email campaigns with a featured product and complementary products
Another holiday email campaign idea is this one in a simple format that has a large image of a featured product and then underneath it, complementary products.
Here are 2 examples of newsletters with a star product:
newsletter with star product 1
newsletter with star product 2
This is also where product launch emails come into play, throughout the seasonal campaign. Take advantage of the opportunity and launch new products through the newsletter along with the featured products. People will be receptive and appreciate the newness at first.
This is also where product launch emails come into play, in the middle of the seasonal campaign. Take advantage of the opportunity and launch new products through the newsletter along with the featured products. People will be receptive and will appreciate the new thing announced at the preview.
Email campaigns focused on positive emotions and savings
During the winter holiday season, we need positive emotions, spirituality and empathy. Try to create a good mood through the tone used in the newsletter. And to stay in the minds of subscribers, combine magical holiday decoration with pleasant words.
Also, try to highlight the original or unique part of your offer. One idea would be a behind-the-scenes video with your team members working and preparing the orders, arranging them nicely in gift boxes.
Bring excitement to your subscribers with festive and magical newsletters
Invite people into a relaxing and entertaining festive atmosphere while offering them affordable shopping solutions. Emphasize that the holidays are for spending time with loved ones, while from the comfort of home, everyone can choose from the offers received by email. Include exclusive offers in your festive email campaigns, which are the convenient, fast and economical solution for your customers.
Most importantly, don't forget to make clear the payment facilitation solutions, extended returns and customer support.
Final and post-campaign holiday emails with activity summary and thank yous
A final type of email you can send during the holidays is the final and post-seasonal campaign. Within it, you can present a small summary of shopping activities. Include statistics on the most purchased product categories. In the same email, you can insert the last pieces of the best products if there is a last chance offer.
A few days after the above email with a summary of purchases during the festive campaign, you can send the post-campaign thank you email to those who purchased from you. Write them some personalized words of thanks and appreciation and add a loyalty voucher for their next order. They will surely be delighted, and you with the online store will only win.
What to Remember to Create Successful Holiday Email Campaigns
If we had to summarize the path to a successful holiday email marketing campaign, it would be like this:
early preparation since November with the email marketing plan;
customization of the website with a festive theme and specific categorization of products;
Early start of email marketing campaigns: announcement of the campaign schedule, emails for: stimulation, start, relaunch, follow-up, mid-campaign, end and post-campaign;
simple content: what offer do you have, why should the subscriber be interested and what should they actually do;
put the customer in the center of attention and talk more about the benefits and solutions for him than about the technical attributes of the product, which he can read for himself on the website;
successful formula: clickable title + scannable email with an irresistible offer + interesting landing page + simplified payment page, with multiple options to facilitate payment.
enable email automation: e.g. abandoned cart series, automatic email after subscription.
And if you have the time, it is ideal to include sending SMS campaigns in the promotion of holiday product offers.
Key Tips for Successful Holiday Email Marketing
So start early, get people to sign up for the campaign, send wishlist invites, and then start shopping for the pre-sale campaign. Personalize emails based on the data you have from newsletter signup or site activity, segment and A/B test . Send reward emails based on customer status or new, recurring, etc. Attract, nurture and maintain subscriber engagement. Promote via email, social media and SMS. We hope you found the educational content in the article on how to send holiday email campaigns that bring value and joy to subscribers useful. We are waiting for you on the site’s live chat if you have any questions. Click below and try the NewsMAN email marketing platform if you are not already a user.