2. Identify a group of personas to engage

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Once the buyer personas have been defined, this information should be used to identify the group of real people to whom questions should be addressed . If the selection has been conducted accurately, this group should constitute a representative sample of the target customers.

3. Prepare questions for participants
The next step is to prepare the questions in a way that traces a clear and algeria whatsapp resource non-dispersive path . Make sure to structure the interview in a sequence that can ensure progressive in-depth analysis and to manage the time available in order to ask all the most important questions.

4. List your main competitors
At this point it is necessary to prepare a table in which all the main competitors must be listed and briefly described . For each: strengths and weaknesses, financial situation, reputation, etc.

5. Summarize your findings
The goal of this step is to develop a summary document in which to organize the results of the market research . The chosen tool must facilitate clear communication and sharing of the acquired knowledge with the rest of the team, project managers, CMOs, executives of other departments, etc.

6. Tell a story
Now it is a matter of structuring what our market research has highlighted in a form that is immediately understandable, complete and interesting . It is not trivial to be able to maintain the attention of the interlocutors (for example department heads or executives who have not followed the preparation of the market research but are interested in the results). For this reason, one solution could be to translate the results into a story , transposing them into a narrative dimension.