establish a sustainable model of governance,

[nurmohammadkhan]

As for users (citizens and patients) of the healthcare sector, the report describes them as particularly active, aware and involved in the exercise of most decisions that affect their health and well-being. To reach these users and offer them a positive experience, institutions and brands must accelerate their efforts:

create a digital culture driven by innovation,
develop effective and measurable healthcare marketing strategies.
Focus: Digital Transformation in Healthcare in the Italian Context
In line with what has been observed in the rest of Europe, the Italian context is argentina whatsapp resource also marked by growing pressure on healthcare systems, due to the great impact of ongoing demographic changes. In a society that is becoming increasingly older and more fragile, digital transformation is now essential not only to be able to cope with extraordinary circumstances , such as those determined by the COVID-19 pandemic, but also to govern the ordinary management of healthcare services.

Digital transformation in Healthcare is therefore also taking place in the Healthcare sector of our country. A Deloitte survey conducted between March and April 2020 identified some key trends that characterize the change:

even if electronic medical records and electronic prescription systems remain the most used technologies, 5% and 8% of the healthcare professionals interviewed declare that they use AI and robotics respectively ;
the COVID-19 emergency has accelerated the use of digital , for patients and healthcare workers: 65% of the healthcare workers interviewed confirm this;
It is bureaucracy that is holding back the digital transformation process , according to 64% of the healthcare workers interviewed.
The goal of digital transformation in Healthcare? Improving the patient experience
We have already touched on one last trend that is revolutionizing the dynamics within the healthcare sector: patients’ expectations, when it comes to health, care and well-being, are today higher than ever.

It is therefore inevitable that the effort required of all the actors involved - from suppliers to final service providers - is aimed not only at the adoption of new technologies thanks to which forces that are still compartmentalized can be joined but also at the development of more effective communication , which is able to reach patients wherever they are and at the most appropriate time, with truly useful content. The goal is to build an engaging and satisfying experience for them , along the entire treatment path. A patient experience in which the patient's journey is fluid across all points of contact and channels , personalized and safe .