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Company sales process image source - isixsigma

Posted: Sun Dec 22, 2024 4:10 am
by rakib3412
We have talked about the target of both two terminologies but what about the process? How do they differ over here, let us understand that –

Undoubtedly, the basic plan of both the two terms is to consider the company’s history and how it reached its goals. What were the major shortcomings, after that the two departments part their ways and do what suits their profile.

Detailed overview of a Company Sales Process from indian whatsapp number list Marketing, Qualifying, proposing, to delivering.
Marketing talks about the product, the pricing of the product, where it is going to be sold, and to whom it is going to be sold.

Now after this the marketing team sets its goal and lays out the plan for the entire process and after that, the campaigns are started which target the audience in different ways.

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Marketing process overview image source - smartsheet
Marketing process overview simplified in a flow chart.
The plans of the sales team actually talk about the process involved in sales, their team’s structure, their market, and the sales target set by them. They further analyze their plans to actually meet these targets.

So, now we are actually clear about the difference between sales and marketing on the grounds of their target and process. Let us now understand how differently they take the help of resources and tools to enhance their working –

3. Resources
Before talking about the tools and resources that are used by sales and marketing teams differently, we will first let you know what are the tools that they use collectively –

Social media is one of the major resources that is used by both marketings as well as the sales team. Marketing people use it to attract their audience whereas salespeople use it to strategies their social selling process.

CRM Database is also one of the major tools that these two use collectively. Here they use it to maintain a healthy relationship with their customer base.

Now let us talk about the tools that they use differently –