Here are some key tips to leverage LinkedIn:
Posted: Sun Dec 22, 2024 4:15 am
Create a strong Company page: Ensure your company page on LinkedIn is fully optimized, with compelling descriptions, up-to-date information, and branded visuals. Encourage all employees to follow the Company page and ask employees to like, comment on, and share company posts to increase their visibility. You can also highlight employee achievements an saudi arabia phone number d stories here.
Help employees craft effective LinkedIn profiles: Managers have a key role to play in encouraging employee advocacy. Help employees develop the skills needed to be effective advocates on LinkedIn. Provide training to ensure that they have optimized their LinkedIn profile and summary.
Track and measure performance: Use LinkedIn’s analytics tools to track engagement, reach, and other key metrics (such as engagement, reach, and the number of shares). Also, gather feedback from employees to understand what’s working in the program and what can be improved.
" LinkedIn isn’t just about posting. When you post, you want to be thinking about generating that kind of engagement for meaningful value to you and others and everyone in your network as well. "
- Luan Wise
What are good examples of successful employee advocacy campaigns?
Dell
A Guide to Employee Advocacy on Social Media
Dell implemented its employee advocacy program by launching a formal social media initiative that required each participant to complete four hours of social media training. They chose EveryoneSocial as it’s a platform with a unique ability to bring in content that aligned with employees' personal interests, not just corporate communications. Dell's strategy focused on encouraging employees to post 80% about informative, helpful, and personally interesting topics, with only 20% dedicated to company-related content.
Help employees craft effective LinkedIn profiles: Managers have a key role to play in encouraging employee advocacy. Help employees develop the skills needed to be effective advocates on LinkedIn. Provide training to ensure that they have optimized their LinkedIn profile and summary.
Track and measure performance: Use LinkedIn’s analytics tools to track engagement, reach, and other key metrics (such as engagement, reach, and the number of shares). Also, gather feedback from employees to understand what’s working in the program and what can be improved.
" LinkedIn isn’t just about posting. When you post, you want to be thinking about generating that kind of engagement for meaningful value to you and others and everyone in your network as well. "
- Luan Wise
What are good examples of successful employee advocacy campaigns?
Dell
A Guide to Employee Advocacy on Social Media
Dell implemented its employee advocacy program by launching a formal social media initiative that required each participant to complete four hours of social media training. They chose EveryoneSocial as it’s a platform with a unique ability to bring in content that aligned with employees' personal interests, not just corporate communications. Dell's strategy focused on encouraging employees to post 80% about informative, helpful, and personally interesting topics, with only 20% dedicated to company-related content.