The Tools: Doxee for Automotive Mobile Experience
Posted: Tue Jan 07, 2025 6:43 am
place calls-to-action “above the fold” , that is, in the upper part of the page where they remain visible without having to scroll down, regardless of the device used; insert links to relevant, clear, complete landing pages;
highlight value propositions and offers (which should be navigable and filterable);
insert information on customer support and after-sales activities into the menu ;
show different pricing options transparently;
make forms user-friendly by inserting only the strictly necessary fields, facilitating data entry and providing real-time validation;
improve site speed ;
constantly monitor metrics , such as clicks on the CTA, Conversion Rate, Bounce Rate, Engagement Rate, abandonment rate, shares;
We'll add one last piece of advice - it comes at the bottom of the list but in reality it should be at the top, because it's crucial: equip yourself with the best tools , with which to build a personalized, relevant, truly significant relationship with the individual customer.
When we wrote about digital transformation in the automotive costa rica whatsapp resource industry a year ago , we already suggested focusing on customization, to be achieved on multiple levels:
the relationship between consumer and brand and between consumer and retailer ,
on-board connectivity ,
the initiatives planned by the various company functions , and among these in particular marketing, customer service, sales.
Doxee is the data-driven and customer-oriented company that provides companies with the tools to produce and distribute personalized content and to create truly one-to-one dialogue and interaction experiences with their customers . The two products Doxee Pweb® and Doxee Pvideo® , effectively distributed on mobile channels, transform data into relationships, for a unique digital customer experience.
Both products can prove invaluable both in the pre-sale phases (for example in preparing the estimate , in comparing different models , and in designing your own vehicle , built virtually by choosing from the available features) and in the post-sale phases (such as service , maintenance , customer care ) and in general throughout the life cycle.
In the dynamic and interactive micro sites built thanks to Doxee Pweb® , all the service information, ad hoc commercial proposals, purchase history and any activated premium services that specifically concern the individual user are placed in an organized and transparent way. Through these sites, navigable with any device, the customer is always updated on the offers designed specifically for him: preferences, contracts, purchasing patterns, consumption needs .
Doxee Pvideo® personalized videos can be inserted into many points of the post-sale process, for example to provide omnichannel communications relating to ordinary and extraordinary maintenance, capable of minimizing misunderstandings, opening up up-selling and cross-selling opportunities.
highlight value propositions and offers (which should be navigable and filterable);
insert information on customer support and after-sales activities into the menu ;
show different pricing options transparently;
make forms user-friendly by inserting only the strictly necessary fields, facilitating data entry and providing real-time validation;
improve site speed ;
constantly monitor metrics , such as clicks on the CTA, Conversion Rate, Bounce Rate, Engagement Rate, abandonment rate, shares;
We'll add one last piece of advice - it comes at the bottom of the list but in reality it should be at the top, because it's crucial: equip yourself with the best tools , with which to build a personalized, relevant, truly significant relationship with the individual customer.
When we wrote about digital transformation in the automotive costa rica whatsapp resource industry a year ago , we already suggested focusing on customization, to be achieved on multiple levels:
the relationship between consumer and brand and between consumer and retailer ,
on-board connectivity ,
the initiatives planned by the various company functions , and among these in particular marketing, customer service, sales.
Doxee is the data-driven and customer-oriented company that provides companies with the tools to produce and distribute personalized content and to create truly one-to-one dialogue and interaction experiences with their customers . The two products Doxee Pweb® and Doxee Pvideo® , effectively distributed on mobile channels, transform data into relationships, for a unique digital customer experience.
Both products can prove invaluable both in the pre-sale phases (for example in preparing the estimate , in comparing different models , and in designing your own vehicle , built virtually by choosing from the available features) and in the post-sale phases (such as service , maintenance , customer care ) and in general throughout the life cycle.
In the dynamic and interactive micro sites built thanks to Doxee Pweb® , all the service information, ad hoc commercial proposals, purchase history and any activated premium services that specifically concern the individual user are placed in an organized and transparent way. Through these sites, navigable with any device, the customer is always updated on the offers designed specifically for him: preferences, contracts, purchasing patterns, consumption needs .
Doxee Pvideo® personalized videos can be inserted into many points of the post-sale process, for example to provide omnichannel communications relating to ordinary and extraordinary maintenance, capable of minimizing misunderstandings, opening up up-selling and cross-selling opportunities.